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The role of market and entrepreneurship orientation and internal control in the new product development activities of Chinese firms

Li, Yuan ; Liu, Yi ; Zhao, Yongbin

Industrial marketing management, 2006-04, Vol.35 (3), p.336-347 [Periódico revisado por pares]

New York: Elsevier Inc

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Título:
The role of market and entrepreneurship orientation and internal control in the new product development activities of Chinese firms
Autor: Li, Yuan ; Liu, Yi ; Zhao, Yongbin
Assuntos: Business organization ; Business studies ; China ; Economic control ; Effects ; Entrepreneurs ; Entrepreneurship ; Entrepreneurship orientation ; Internal control ; Market orientation ; New product development ; Planned economy ; Product development ; Research and development ; Studies ; Transition economies
É parte de: Industrial marketing management, 2006-04, Vol.35 (3), p.336-347
Notas: ObjectType-Article-2
SourceType-Scholarly Journals-1
ObjectType-Feature-1
content type line 23
Descrição: In this study, we build a systemic conceptual model to describe the relationship among firm orientation, internal control systems and new product development, and to test empirically how market and entrepreneurship orientations affect the degree of improvement in new product development through personal control and/or output control in the Chinese transitional economy. Our research findings provide some valuable insights into new product development. Entrepreneurship orientation not only has a direct positive effect on the degree of improvement in new product development, but also indirectly has a positive effect on it through personal control. At the same time, market orientation, through output control, has a negative indirect influence.
Editor: New York: Elsevier Inc
Idioma: Inglês

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The role of market and entrepreneurship orientation and internal control in the new product development activities of Chinese firms

Li, Yuan ; Liu, Yi ; Zhao, Yongbin

New York: Elsevier Inc

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