An investigation of the drivers of social commerce and e-word-of-mouth intentions: Elucidating the role of social commerce in E-business

Goraya, M. Awais Shakir ; Jing, Zhu ; Shareef, Mahmud Akhter ; Imran, Muhammad ; Malik, Aneela ; Akram, M. Shakaib

Electronic markets, 2021-03, Vol.31 (1), p.181-195 [Periódico revisado por pares]

Berlin/Heidelberg: Springer Berlin Heidelberg

Texto completo disponível