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Cult of the mouse can we stop corporate greed from killing innovation in America?

Henry M Caroselli

Localização: FD - Fac. Direito (338.92 C295c DEF )(Acessar)

Título:
Cult of the mouse can we stop corporate greed from killing innovation in America?
Autor: Henry M Caroselli
Assuntos: Disney Enterprises (1996- ); INOVAÇÃO; PRODUTOS NOVOS; PESQUISA; INDÚSTRIAS; New products; Research, Industrial
Notas: Includes bibliographical references (p. 173-187) and index
Descrição: Introducing Disney's newest character: The eighth dwarf, called "Greedy" -- "Mommy, where do ideas come from?" -- Old Hollywood adage: "If it isn't a new idea, it had better be a damn good one" -- How we're losing our way in the search for the-real-deal idea -- Disnoids exposed! Disney's clandestine cult annihilates innovation! -- Look for the creative sparks -- Look out for the idea killers -- So, is the (great American) party over? -- How the "I generation" can refocus on "idea generation"
Editor: Berkeley, Calif Ten Speed Press
Data de criação/publicação: c2004
Formato: ix, 190 p 24 cm.
Idioma: Inglês

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