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Factors influencing consumer behaviour in the beer market in the Czech Republic

Svatošová, Veronika ; Kosová, Petra ; Svobodová, Zuzana

Czech Journal of Food Sciences, 2021-01, Vol.39 (4), p.319-328 [Periódico revisado por pares]

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Título:
Factors influencing consumer behaviour in the beer market in the Czech Republic
Autor: Svatošová, Veronika ; Kosová, Petra ; Svobodová, Zuzana
Assuntos: Beer ; Breweries ; brewing ; Consumers ; Consumption ; methods of statistical induction ; personal interviewing ; Polls & surveys ; purchasing decisions
É parte de: Czech Journal of Food Sciences, 2021-01, Vol.39 (4), p.319-328
Descrição: The aim of the paper is to identify the factors influencing consumers when beer consumption and when choosing restaurants for beer consumption in the Czech Republic (CR). A partial goal was to compare preferences and factors influencing beer consumers from the Vysočina Region and the South-Moravian Region. The survey included a questionnaire survey, which 408 respondents took part in. The results showed that the most influential factors in the selection of beer for consumers are taste, a high-quality brand, and Czech production. Surprisingly, price was not found to be an influential factor in beer selection but is rather neutral. Factors that influence consumers most when choosing a restaurant for beer consumption were also identified. Consumers are most influenced by the quality of the beer on offer and the environment in which it is consumed.
Editor: Prague: Czech Academy of Agricultural Sciences (CAAS)
Idioma: Inglês;Tcheco;Eslovaco

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