skip to main content
Primo Search
Search in: General Search

Brand Risk Management Theory

Hofman, Christopher ; Keates, Simeon

Countering Brandjacking in the Digital Age, 2013, p.37-61 [Peer Reviewed Journal]

London: Springer London

Full text available

Citations Cited by

Searching Remote Databases, Please Wait

  • Searching for
  • inscope:(USP_PRODUCAO),scope:(USP_EBOOKS),scope:("PRIMO"),scope:(USP),scope:(USP_EREVISTAS),scope:(USP_FISICO),primo_central_multiple_fe
  • Show me what you have so far