Brand Risk Management Theory
Hofman, Christopher ; Keates, Simeon
Countering Brandjacking in the Digital Age, 2013, p.37-61
[Peer Reviewed Journal]
London: Springer London
Full text available
- Searching for
- inscope:(USP_PRODUCAO),scope:(USP_EBOOKS),scope:("PRIMO"),scope:(USP),scope:(USP_EREVISTAS),scope:(USP_FISICO),primo_central_multiple_fe
- Show me what you have so far