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Growth, Adoption, and Use of Mobile E-Commerce

Einav, Liran ; Levin, Jonathan ; Popov, Igor ; Sundaresan, Neel

The American economic review, 2014-05, Vol.104 (5), p.489-494 [Periódico revisado por pares]

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Título:
Growth, Adoption, and Use of Mobile E-Commerce
Autor: Einav, Liran ; Levin, Jonathan ; Popov, Igor ; Sundaresan, Neel
Assuntos: Adoption rates ; Browsing ; Commerce ; Early adopters ; Economics ; ECONOMICS OF THE INTERNET AND MOBILE COMPUTING ; Electronic commerce ; Internet ; Mobile applications ; Mobile commerce ; Mobile communications networks ; Mobile devices ; Mobile phones ; Purchasing ; Retail stores ; Shopping ; Smartphones ; Studies ; Time series ; User behavior
É parte de: The American economic review, 2014-05, Vol.104 (5), p.489-494
Notas: ObjectType-Article-2
SourceType-Scholarly Journals-1
ObjectType-Feature-1
content type line 23
Descrição: We document some early effects of how mobile devices might change Internet and retail commerce. We present three main findings based on an analysis of eBay's mobile shopping application and core Internet platform. First, early adopters of mobile e-commerce applications appear to be people who already were relatively heavy Internet commerce users. Second, adoption of the mobile shopping application is associated with both an immediate and sustained increase in total platform purchasing, with little evidence of substitution from the core platform. Third, differences in user behavior across the mobile applications and the regular Internet site are not yet so dramatic.
Editor: Nashville: American Economic Association
Idioma: Inglês

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