Idioma:

Locating African natural "hair-y-tage" in shampoo TV advertisements

Molebatsi, Natalia

Scrutiny 2, 2009-05, Vol.14 (1), p.21-30 [Periódico revisado por pares]

Sem texto completo

Citações Citado por

Título:
Locating African natural "hair-y-tage" in shampoo TV advertisements
Autor: Molebatsi, Natalia
Assuntos: Cultural Criticism ; Journalism and Communication ; Popular Culture ; Sociology and Anthropology ; Sports and Games
É parte de: Scrutiny 2, 2009-05, Vol.14 (1), p.21-30
Descrição: Beauty (especially among women) is a significant part in any world culture or society. women spend hours and money "beautifying" themselves. How women express physical beauty plays a role in determining the levels of individual self-esteem, freedom of expression and social change. This article emerges from the assumption that the standards of beauty as reflected through television advertisements in South Africa are still tied to dominant Western ideologies, which limit space for African features. In an attempt to locate Afro-centric images of beauty, some "shampoo texts" 1 are collected and analysed semiotically in order to unravel extended or covert signification regarding the myth and representations of beauty - shampoo advertisements are used as an example to reflect the ways in which "ideal beauty" is packaged narrowmindedly and sold by mass media.
Editor: South Africa: Taylor & Francis Group
Idioma: Inglês;Africâner

Voltar para lista de resultados