Beyond nudges: Tools of a choice architecture

Johnson, Eric J. ; Shu, Suzanne B. ; Dellaert, Benedict G. C. ; Fox, Craig ; Goldstein, Daniel G. ; Häubl, Gerald ; Larrick, Richard P. ; Payne, John W. ; Peters, Ellen ; Schkade, David ; Wansink, Brian ; Weber, Elke U.

Marketing letters, 2012-06, Vol.23 (2), p.487-504 [Periódico revisado por pares]

Boston: Springer Science + Business Media

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