Stop and smell the roses: How and when busyness impacts consumers' preference for minimalist advertisements

Chen, Siyun ; Ponomarenko, Veronika ; Xiao, Tingwen ; Lv, Linxiang ; Liu, Guanrong

Psychology & marketing, 2024-04, Vol.41 (4), p.899-915 [Periódico revisado por pares]

Hoboken: Wiley Periodicals Inc

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