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Win the game of Google-opoly unlocking the secret strategy of search engines

Sean V Bradley

Hoboken, N.J Jon Wiley & Sons 2015

Disponible en FEA - Fac. Econ. Adm. Contab. e Atuária    (025.04252 B811w )(Obténgalo)

  • Título:
    Win the game of Google-opoly unlocking the secret strategy of search engines
  • Autor: Sean V Bradley
  • Materias: Search engines; Electronic information resource searching; Electronic commerce; Telemarketing; BUSINESS & ECONOMICS / E-Commerce / Internet Marketing; BUSINESS & ECONOMICS / Marketing / General; MOTORES DE BUSCA; RECUPERAÇÃO DA INFORMAÇÃO; COMÉRCIO ELETRÔNICO; MARKETING ON-LINE; BUSINESS & ECONOMICS / Marketing / Direct
  • Notas: Includes index
  • Descripción: Rank higher in search results with this guide to SEO and content building supremacyGoogle is not only the number one search engine in the world, it is also the number one website in the world. Only 5 percent of site visitors search past the first page of Google, so if you're not in those top ten results, you are essentially invisible. Winning the Game of Googleopoly is the ultimate roadmap to Page One Domination. The POD strategy is what gets you on that super-critical first page of Google results by increasing your page views. You'll learn how to shape your online presence for Search Engine Optimization, effectively speaking Google's language to become one of the top results returned for relevant queries. This invaluable resource provides a plan that is universal to any business in any industry, and provides expert guidance on tailoring the strategy to best suit your organization
    Coverage includes an explanation of the mechanics of a search, and how to tie your website, paid ads, online reputation, social media, content, images, and video into a winning SEO strategy that pushes you to the front of the line.The Page One Domination strategy incorporates all the ways in which you can beef up your Internet presence and online reputation. This book is a clear, straightforward guide that will knock down the silos of the Internet and teach you exactly how to integrate all aspects of content creation into a synergistic, SEO strategy. Understand how search engines return results Design an effective, all-encompassing SEO strategy Create the content that gets page views and improves rank Optimize social media and video as part of an overall SEO plan The rules of SEO are always changing, and following outdated rules can actually work against you, burying you at the bottom of the pile
    This book will spark a paradigm shift in how you think about SEO and gives you the tools you need to craft a strategy tailored to your specific market. To be successful, you need to be on page one of Google, and Winning the Game of Googleopoly can show you how to get there--
  • Editor: Hoboken, N.J Jon Wiley & Sons
  • Fecha de creación: 2015
  • Formato: xxi, 249 pages illustrations 24 cm.
  • Idioma: Inglés
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