skip to main content
Idioma:
Primo Search
Clear Search Box
Search in: Busca Geral
Busca Avançada
Busca por Índices

LOS RETOS DE LA COMUNICACIÓN INTERCULTURAL EN LA ERA DE LA GLOBALIZACIÓN: EL CASO DE LAS EMPRESAS ESPAÑOLAS UBICADAS EN MARRUECOS/THE CHALLENGES OF INTERCULTURAL COMMUNICATION IN THE AGE OF GLOBALIZATION: THE CASE OF SPANISH COMPANIES BASED IN MOROCCO

Rey, Juan ; Caro, Francisco J ; Balhadj, Said

Prisma social, 2016-12 (17), p.415 [Periódico revisado por pares]

Madrid: iS+D Fundacion

Texto completo disponível

Citações Citado por
  • Título:
    LOS RETOS DE LA COMUNICACIÓN INTERCULTURAL EN LA ERA DE LA GLOBALIZACIÓN: EL CASO DE LAS EMPRESAS ESPAÑOLAS UBICADAS EN MARRUECOS/THE CHALLENGES OF INTERCULTURAL COMMUNICATION IN THE AGE OF GLOBALIZATION: THE CASE OF SPANISH COMPANIES BASED IN MOROCCO
  • Autor: Rey, Juan ; Caro, Francisco J ; Balhadj, Said
  • Assuntos: Business communications ; Cultural differences ; Cultural factors ; Cultural relations ; Globalization ; Intercultural communication ; Interpersonal communication ; Interpersonal relationships ; Leadership ; Middle management ; Questionnaires ; Spanish
  • É parte de: Prisma social, 2016-12 (17), p.415
  • Descrição: Nowadays research on intercultural communication plays a key role in understanding and making easier the processes of globalization of organizations. This article aims at identifying the communication challenges perceived by expatriate managers in countries with different cultures, particularly in the context of Spanish companies located in Tangiers. This territory has been selected because it is one of the Moroccan enclaves with the largest number of Spanish companies, due to its geographical proximity and the excellent infrastructure that it offers. The initial hypothesis is that the communication problems between Spanish and Moroccan middle management executives derive from cultural differences. In order to reach the objectives, managers from both nationalities have completed questionnaires to assess the problems they perceive in the process of interpersonal communication. The results, interpreted in the light of the cultural dimensions of Hofstede, determine that the main problems stem from uncertainty avoidance and power distance. The findings highlight the need to address cultural issues in the training of expatriate managers in order to improve interpersonal relationships that facilitate the international expansion of companies.
  • Editor: Madrid: iS+D Fundacion
  • Idioma: Espanhol
Voltar para lista de resultados

  • Realização: ABCD-USP USP   Logos de Redes Sociais: Freepik

Buscando em bases de dados remotas. Favor aguardar.