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Competitive technical intelligence a guide to design, analysis, and action

Mathias M Coburn 1936-

Washington, DC American Chemical Society New York Oxford University Press 1999

Localização: FFCLRP - Fac. Fil. Ciên. Let. de R. Preto    (65.012.2 C658c 29649 )(Acessar)

  • Título:
    Competitive technical intelligence a guide to design, analysis, and action
  • Autor: Mathias M Coburn 1936-
  • Assuntos: Technology -- Management; Research, Industrial -- Management; Business intelligence; Strategic planning; Expert systems (Computer science); Technologiemanagement; PLANEJAMENTO ESTRATÉGICO; INTELIGÊNCIA COMPETITIVA
  • Notas: Includes bibliographical references (p. 143-144)
  • Descrição: The Management of External Technology -- The Increasing Role of External Technology -- Barriers to Utilization of External Technology -- External Technology as Part of a Strategic Technology Plan -- External Technology and Competive Technical Intelligence -- Sources of Technical Intelligence versus Sources of Technology -- An Overview of Competitive Technical Intelligence -- What is Competitive Technical Intelligence? -- The Three Elements of the CTI Activity -- A Case of a Lack of Credibility -- Purpose -- Benefits -- Metrics -- Beyond Metrics -- The Plan is the Driver, CTI is the Tool! -- Focusing the Competitive Intelligence Program -- Forces Driving Industry Competition -- External Forces -- Segmentation -- Key Design Considerations -- Sources of Competitive Technical Intelligence -- Conventional Sources of Competitive Technical Intelligence -- Phases of Competitive Intelligence -- Technology Sources for Strategic and Tactical Assessment -- Online Services and The Internet -- Patents as a Source of Competitive Intelligence -- Levels of Patent Profiling -- Patent Survey -- Selected Technology Profiles -- To Begin, Keep It Simple! -- Deliverables -- Other Sources of New Technology -- Performance Polymers, Inc.--An Example of Levels 1 and 2 Analyses -- Value of a Level 2 Technology Trend Analysis -- An Example of a Level 3 Analysis: Identification of Other Sources -- Other Sources of Competitive Intelligence -- Scientific Literature and Conferences -- Value of Technology Search via the Scientific Literature.
    Significant changes in both technology and the marketplace are making it essential for companies to keep a close watch on their competition. Competitive Technical Intelligence, written by a leader in the field, shows how to do this systematically and reliably. The book covers the full range of issues, from initiating a technical intelligence program and integrating it into a strategic technical plan to setting up strategic alliances with other companies. The methods presented can be applied to a wide range of industries
    Although it may sound like industrial espionage, competitive technical intelligence is really a tool for managing the tremendous amount of information available to the public, and this volume includes extensive advice on how to use diverse information sources efficiently and how to find and evaluate new sources
  • Editor: Washington, DC American Chemical Society New York Oxford University Press
  • Data de criação/publicação: 1999
  • Formato: xii, 148 p 25 cm.
  • Idioma: Inglês

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