Idioma:

Demand driven strategic planning

Marcos Fava Neves

Localização: FEARP - Fac. Econ. Adm. Cont. de R. Preto (65.012.2 N518d 11669 ) e outros locais(Acessar)

Título:
Demand driven strategic planning
Autor: Marcos Fava Neves
Assuntos: Strategic planning; Marketing -- Planning; Business networks; PLANEJAMENTO ESTRATÉGICO
Notas: Includes bibliographical references ( p. [165]-273) and index
Descrição: The company as a network -- Analysis of the company environment and market (external analysis) -- Analyzing the company and competitors (internal analysis) -- Establishing the objectives -- Strategies to reach objectives -- Products, services, brands and packaging decisions -- Communication decisions -- Marketing channels decisions -- Sales force decisions -- Pricing decions -- Budgeting -- Strategic plan and projects management
Editor: New York Routledge
Data de criação/publicação: 2013
Formato: ix, 180 p ill 25 cm.
Idioma: Inglês

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