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Changing the corporate culture of Rank Xerox

Chapman, Paul

Long range planning, 1988-04, Vol.21 (2), p.23-28 [Periódico revisado por pares]

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Título:
Changing the corporate culture of Rank Xerox
Autor: Chapman, Paul
Assuntos: Case studies ; Corporate culture ; Electronics industry ; Long term planning ; Market strategy ; Strategic planning
É parte de: Long range planning, 1988-04, Vol.21 (2), p.23-28
Descrição: Since the introduction in 1986, by a new Managing Director, of an integrated team management philosophy and with the support of an advanced office systems technology, Rank Xerox has increased sales each year and management profits have more than doubled. The major strategic objective has been to exploit the opportunities in the office systems market by demonstrating the power that the right technology can have in turning a business around.
Editor: London, etc: Elsevier Ltd
Idioma: Inglês

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