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From Formalism to Social Significance in Communication Design

Forlizzi, Jodi ; Lebbon, Cherie

Design issues, 2002-10, Vol.18 (4), p.3-13 [Periódico revisado por pares]

One Rogers Street, Cambridge, MA 02142-1209, USA: MIT Press

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  • Título:
    From Formalism to Social Significance in Communication Design
  • Autor: Forlizzi, Jodi ; Lebbon, Cherie
  • Assuntos: Advertising ; Advertising research ; AIDS ; Design ; Design volume ; Graphic design ; Research design ; Research methods ; Social communication ; Visual communication
  • É parte de: Design issues, 2002-10, Vol.18 (4), p.3-13
  • Notas: Autumn, 2002
    ObjectType-Article-2
    SourceType-Scholarly Journals-1
    ObjectType-Feature-1
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  • Descrição: In their article, Jodi Forlizzi and Cherie Lebbon explore the changing tasks of communication designers. Relying solely on the designer's intuition is no longer the most effective approach for creating communications that resonate with a particular audience. The designer has to negotiate the client's vision and the viewer's response to the designed message, with modern consumers being exceedingly diverse in age, income, influences and abilities and they have a wider variety of expectations. The article discovers how communication designers are incorporating research methods in their design processes to create empathy with their viewers. Two case studies of design companies are featured: Wire Design, a London-based ten-person design firm founded in 1997, and the US advertising firm Ogilvy & Mather, producers of several hundred successful campaigns since its inception in 1948. The article concludes with the implications for situating research methodologies within the field of communication design and society.
  • Editor: One Rogers Street, Cambridge, MA 02142-1209, USA: MIT Press
  • Idioma: Inglês
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  • Realização: ABCD-USP USP   Logos de Redes Sociais: Freepik

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