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The Differential Effect of Development Speed and Launching Speed on New Product Performance: An Analysis in SMEs.(small and medium-sized enterprises )(Author abstract)

Moreno-Moya, Maria ; Munuera-Aleman, Jose-Luis

Journal of Small Business Management, 2016, Vol.54(2), p.750(21) [Periódico revisado por pares]

Cengage Learning, Inc.

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The Differential Effect of Development Speed and Launching Speed on New Product Performance: An Analysis in SMEs

Moreno‐Moya, Maria ; Munuera‐Aleman, Jose‐Luis

Journal of Small Business Management, April 2016, Vol.54(2), pp.750-770 [Periódico revisado por pares]

John Wiley & Sons, Inc.

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The Differential Effect of Development Speed and Launching Speed on New Product Performance: An Analysis in SMEs
Material Type:
Artigo
Adicionar ao Meu Espaço

The Differential Effect of Development Speed and Launching Speed on New Product Performance: An Analysis in SMEs

Moreno-Moya, Maria ; Munuera-Aleman, Jose-Luis

Journal of Small Business Management, 04/2016, Vol.54(2), pp.750-770 [Periódico revisado por pares]

Wiley (via CrossRef)

Texto completo disponível

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