Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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1 |
Material Type: Artigo
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MARKET SHARE DYNAMICS DURING NEW BRAND LAUNCHING IN ROUTINELY PURCHASED PRODUCT; DINÂMICA DA PARTICIPAÇÃO DE MERCADO DURANTE O LANÇAMENTO DE NOVAS MARCAS EM PRODUTO DE COMPRA ROTINEIRAPorto, Rafael Barreiros; Carvalho, Gabriel PortoINMR - Innovation & Management Review; v. 12 n. 4 (2015); 205-231Universidade de São Paulo. Faculdade de Economia, Administração e Contabilidade 2015-12-30Acesso online |
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2 |
Material Type: Artigo
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New product introductions below aspirations, slack and R&D alliances: A behavioral perspectiveTyler, Beverly B. ; Caner, TuranayStrategic management journal, 2016-05, Vol.37 (5), p.896-910 [Periódico revisado por pares]Chichester, UK: John Wiley & Sons, LtdTexto completo disponível |
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3 |
Material Type: Artigo
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Investigating the Influence of Characteristics of the New Product Introduction Process on Firm Value: The Case of the Pharmaceutical IndustrySharma, Amalesh ; Saboo, Alok R. ; Kumar, V.Journal of marketing, 2018-09, Vol.82 (5), p.66-85 [Periódico revisado por pares]Los Angeles, CA: American Marketing AssociationTexto completo disponível |
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4 |
Material Type: Artigo
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Firm-hosted online brand communities and new product successGruner, Richard L. ; Homburg, Christian ; Lukas, Bryan A.Journal of the Academy of Marketing Science, 2014, Vol.42 (1), p.29-48 [Periódico revisado por pares]Boston: Springer USTexto completo disponível |
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5 |
Material Type: Artigo
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Corporate Board Interlocks and New Product IntroductionsSrinivasan, Raji ; Wuyts, Stefan ; Mallapragada, GirishJournal of marketing, 2018-01, Vol.82 (1), p.132-148 [Periódico revisado por pares]Los Angeles, CA: American Marketing AssociationTexto completo disponível |
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6 |
Material Type: Artigo
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Optimizing Product Launches in the Presence of Strategic ConsumersLobel, Ilan ; Patel, Jigar ; Vulcano, Gustavo ; Zhang, JiaweiManagement science, 2016-06, Vol.62 (6), p.1778-1799 [Periódico revisado por pares]Linthicum: INFORMSTexto completo disponível |
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7 |
Material Type: Artigo
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From Technological Inventions to New Products: A Systematic Review and Research Agenda of the Main Enabling FactorsArdito, Lorenzo ; Messeni Petruzzelli, Antonio ; Albino, VitoEuropean management review, 2015-09, Vol.12 (3), p.113-147 [Periódico revisado por pares]Oxford: Blackwell Publishing LtdTexto completo disponível |
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8 |
Material Type: Artigo
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What brand do I use for my new product? The impact of new product branding decisions on firm valueKovalenko, Larisa ; Sorescu, Alina ; Houston, Mark B.Journal of the Academy of Marketing Science, 2022-03, Vol.50 (2), p.338-365 [Periódico revisado por pares]New York: Springer USTexto completo disponível |
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9 |
Material Type: Artigo
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Entrepreneurial actions and optimistic overconfidence: The role of motivated reasoning in new product introductionsSimon, Mark ; Shrader, Rodney C.Journal of business venturing, 2012-05, Vol.27 (3), p.291-309 [Periódico revisado por pares]New York: Elsevier IncTexto completo disponível |
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10 |
Material Type: Artigo
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The role of top management team attention in new product introductionsRidge, Jason W. ; Johnson, Scott ; Hill, Aaron D. ; Bolton, JoelJournal of business research, 2017-01, Vol.70, p.17-24 [Periódico revisado por pares]New York: Elsevier IncTexto completo disponível |