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| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
|---|---|---|---|
| 1 |
Material Type: Article
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Online Reputation Management: Estimating the Impact of Management Responses on Consumer ReviewsProserpio, Davide ; Zervas, GeorgiosMarketing science (Providence, R.I.), 2017-09, Vol.36 (5), p.645-665 [Peer Reviewed Journal]Linthicum: INFORMSFull text available |
| 2 |
Material Type: Article
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Effects of COVID-19 on hotel marketing and management: a perspective articleJiang, Yangyang ; Wen, JunInternational journal of contemporary hospitality management, 2020-08, Vol.32 (8), p.2563-2573 [Peer Reviewed Journal]Bradford: Emerald Publishing LimitedFull text available |
| 3 |
Material Type: Article
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Advertising Strategy in the Presence of Reviews: An Empirical AnalysisHollenbeck, Brett ; Moorthy, Sridhar ; Proserpio, DavideMarketing science (Providence, R.I.), 2019-09, Vol.38 (5), p.793-811 [Peer Reviewed Journal]Linthicum: INFORMSFull text available |
| 4 |
Material Type: Article
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A first look at online reputation on Airbnb, where every stay is above averageZervas, Georgios ; Proserpio, Davide ; Byers, John W.Marketing letters, 2021-03, Vol.32 (1), p.1-16 [Peer Reviewed Journal]New York: Springer USFull text available |
| 5 |
Material Type: Article
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The relationship between hotel star rating and website information quality based on visual presentationCheng, Ching-Hsue ; Tsai, Ming-Chi ; Chang, Yuan-Shao Donta, Praveen KumarPloS one, 2023-11, Vol.18 (11), p.e0290629-e0290629 [Peer Reviewed Journal]San Francisco: Public Library of ScienceFull text available |
| 6 |
Material Type: Article
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Promotional Reviews: An Empirical Investigation of Online Review ManipulationMayzlin, Dina ; Dover, Yaniv ; Chevalier, JudithThe American economic review, 2014-08, Vol.104 (8), p.2421-2455 [Peer Reviewed Journal]Nashville: American Economic AssociationFull text available |
| 7 |
Material Type: Article
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When and How Managers' Responses to Online Reviews Affect Subsequent ReviewsWANG, YANG ; CHAUDHRY, ALEXANDERJournal of marketing research, 2018-04, Vol.55 (2), p.163-177 [Peer Reviewed Journal]Los Angeles, CA: American Marketing AssociationFull text available |
| 8 |
Material Type: Article
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Marketing approach to Nordic tourismAlcalde-Giraudo, Alberto ; Fernández-Hernández, Ruth ; Paradinas-Márquez, Carmen ; Sánchez-González, Pilar ; García-Muiña, Fernando E.Technological forecasting & social change, 2021-02, Vol.163, p.120441, Article 120441 [Peer Reviewed Journal]New York: Elsevier IncFull text available |
| 9 |
Material Type: Article
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One firm’s loss is another’s gain: capitalizing on other firms’ service failuresAllen, Alexis M. ; Brady, Michael K. ; Robinson, Stacey G. ; Voorhees, Clay M.Journal of the Academy of Marketing Science, 2015-09, Vol.43 (5), p.648-662 [Peer Reviewed Journal]New York: Springer USFull text available |
| 10 |
Material Type: Article
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Does Gender Matter? The Effect of Management Responses on Reviewing BehaviorProserpio, Davide ; Troncoso, Isamar ; Valsesia, FrancescaMarketing Science, 2021-11, Vol.40 (6), p.1199-1213 [Peer Reviewed Journal]Linthicum: INFORMSFull text available |
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