Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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Material Type: Artigo
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Artificial Intelligence and Marketing: Pitfalls and OpportunitiesDe Bruyn, Arnaud ; Viswanathan, Vijay ; Beh, Yean Shan ; Brock, Jürgen Kai-Uwe ; von Wangenheim, FlorianJournal of interactive marketing, 2020-08, Vol.51 (1), p.91-105 [Periódico revisado por pares]Los Angeles, CA: Elsevier IncTexto completo disponível |
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2 |
Material Type: Artigo
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Authenticity under threat: When social media influencers need to go beyond self-presentationAudrezet, Alice ; de Kerviler, Gwarlann ; Guidry Moulard, JulieJournal of business research, 2020-09, Vol.117, p.557-569 [Periódico revisado por pares]Elsevier IncTexto completo disponível |
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3 |
Material Type: Artigo
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Managing uncertainty during a global pandemic: An international business perspectiveSharma, Piyush ; Leung, T.Y. ; Kingshott, Russel P.J. ; Davcik, Nebojsa S. ; Cardinali, SilvioJournal of business research, 2020-08, Vol.116, p.188-192 [Periódico revisado por pares]Elsevier IncTexto completo disponível |
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4 |
Material Type: Artigo
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With or without you? Interaction and immersion in a virtual reality experienceHudson, Sarah ; Matson-Barkat, Sheila ; Pallamin, Nico ; Jegou, GuillaumeJournal of business research, 2019-07, Vol.100, p.459-468 [Periódico revisado por pares]Elsevier IncTexto completo disponível |
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5 |
Material Type: Artigo
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Artificial intelligence and business models in the sustainable development goals perspective: A systematic literature reviewDi Vaio, Assunta ; Palladino, Rosa ; Hassan, Rohail ; Escobar, OctavioJournal of business research, 2020-12, Vol.121, p.283-314 [Periódico revisado por pares]Elsevier IncTexto completo disponível |
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6 |
Material Type: Artigo
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Digital Sensory Marketing: Integrating New Technologies Into Multisensory Online ExperiencePetit, Olivia ; Velasco, Carlos ; Spence, CharlesJournal of interactive marketing, 2019-02, Vol.45, p.42-61 [Periódico revisado por pares]Elsevier IncTexto completo disponível |
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7 |
Material Type: Artigo
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Three decades of research on loyalty programs: A literature review and future research agendaChen, Yanyan ; Mandler, Timo ; Meyer-Waarden, LarsJournal of business research, 2021-01, Vol.124 (n° 1), p.179-197 [Periódico revisado por pares]Elsevier IncTexto completo disponível |
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8 |
Material Type: Artigo
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Supply chain management during and post-COVID-19 pandemic: Mitigation strategies and practical lessons learnedRaj, Alok ; Mukherjee, Abheek Anjan ; de Sousa Jabbour, Ana Beatriz Lopes ; Srivastava, Samir K.Journal of business research, 2022-03, Vol.142, p.1125-1139 [Periódico revisado por pares]United States: Elsevier IncTexto completo disponível |
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9 |
Material Type: Artigo
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Wine tourism experience: A netnography studyVo Thanh, Tan ; Kirova, ValentinaJournal of business research, 2018-02, Vol.83, p.30-37 [Periódico revisado por pares]Elsevier IncTexto completo disponível |
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10 |
Material Type: Artigo
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Artificial intelligence in marketing: Topic modeling, scientometric analysis, and research agendaMustak, Mekhail ; Salminen, Joni ; Plé, Loïc ; Wirtz, JochenJournal of business research, 2021-01, Vol.124, p.389-404 [Periódico revisado por pares]Elsevier IncTexto completo disponível |