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1
How cyber political brands emerge: a socio-material analysis of the Italian Five Star movement and the Czech pirate party
How cyber political brands emerge: a socio-material analysis of the Italian Five Star movement and the Czech pirate party
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How cyber political brands emerge: a socio-material analysis of the Italian Five Star movement and the Czech pirate party

Lucarelli, Andrea ; Fuschillo, Gregorio ; Chytkova, Zuzana

European journal of marketing, 2021-04, Vol.55 (4), p.1130-1154 [Periódico revisado por pares]

Bradford: Emerald Publishing Limited

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2
Problematizing the presentation and reception of political brands: The strategic and operational nature of the political Brand alignment model
Problematizing the presentation and reception of political brands: The strategic and operational nature of the political Brand alignment model
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Problematizing the presentation and reception of political brands: The strategic and operational nature of the political Brand alignment model

Pich, Christopher ; Armannsdottir, Guja ; Dean, Dianne ; Spry, Louise ; Jain, Varsha

European journal of marketing, 2020-01, Vol.54 (1), p.190-211 [Periódico revisado por pares]

Bradford: Emerald Group Publishing Limited

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3
The influence of political candidate brands during the 2012 and 2016 US presidential elections
The influence of political candidate brands during the 2012 and 2016 US presidential elections
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The influence of political candidate brands during the 2012 and 2016 US presidential elections

Van Steenburg, Eric ; Guzmán, Francisco

European journal of marketing, 2019-12, Vol.53 (12), p.2629-2656 [Periódico revisado por pares]

Bradford: Emerald Publishing Limited

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4
The impact of political ideology on consumer perceptions of their rights and responsibilities in the sharing economy
The impact of political ideology on consumer perceptions of their rights and responsibilities in the sharing economy
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The impact of political ideology on consumer perceptions of their rights and responsibilities in the sharing economy

Caldwell, Marylouise ; Elliot, Steve ; Henry, Paul ; O'Connor, Marcus

European journal of marketing, 2020-08, Vol.54 (8), p.1909-1935 [Periódico revisado por pares]

Bradford: Emerald Publishing Limited

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5
Conspicuous political brand interactions on social network sites
Conspicuous political brand interactions on social network sites
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Conspicuous political brand interactions on social network sites

Marder, Ben ; Marchant, Caroline ; Archer-Brown, Chris ; Yau, Amy ; Colliander, Jonas

European journal of marketing, 2018-03, Vol.52 (3/4), p.702-724 [Periódico revisado por pares]

Bradford: Emerald Publishing Limited

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6
Measuring political brand equity: a consumer oriented approach
Measuring political brand equity: a consumer oriented approach
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Measuring political brand equity: a consumer oriented approach

French, Alan ; Smith, Gareth Lock, Andrew ; Harris, Phil

European journal of marketing, 2010-04, Vol.44 (3/4), p.460-477 [Periódico revisado por pares]

Bradford: Emerald Group Publishing Limited

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7
If Kate voted Conservative, would you?: The role of celebrity endorsements in political party advertising
If Kate voted Conservative, would you?: The role of celebrity endorsements in political party advertising
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If Kate voted Conservative, would you?: The role of celebrity endorsements in political party advertising

Veer, Ekant ; Becirovic, Ilda ; Martin, Brett A.S. Harris, Phil

European journal of marketing, 2010-01, Vol.44 (3/4), p.436-450 [Periódico revisado por pares]

Bradford: Emerald Group Publishing Limited

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8
Can political cookies leave a bad taste in one’s mouth?
Can political cookies leave a bad taste in one’s mouth?
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Can political cookies leave a bad taste in one’s mouth?

Tal, Aner ; Gvili, Yaniv ; Amar, Moty ; Wansink, Brian

European journal of marketing, 2017-11, Vol.51 (11/12), p.2175-2191 [Periódico revisado por pares]

Bradford: Emerald Publishing Limited

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9
Does the factor theory of satisfaction explain political voting behaviour?
Does the factor theory of satisfaction explain political voting behaviour?
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Does the factor theory of satisfaction explain political voting behaviour?

Schofield, Peter ; Reeves, Peter

European journal of marketing, 2015-05, Vol.49 (5/6), p.968-992 [Periódico revisado por pares]

Bradford: Emerald Group Publishing Limited

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10
The duality of political brand equity
The duality of political brand equity
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The duality of political brand equity

Phipps, Marcus ; Brace-Govan, Jan ; Jevons, Colin Lock, Andrew ; Harris, Phil

European journal of marketing, 2010-04, Vol.44 (3/4), p.496-514 [Periódico revisado por pares]

Bradford: Emerald Group Publishing Limited

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