Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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1 |
Material Type: Artigo
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Customer engagement in evolving technological environments: synopsis and guiding propositionsHollebeek, Linda D. ; Sprott, David E. ; Andreassen, Tor W. ; Costley, Carolyn ; Klaus, Phil ; Kuppelwieser, Volker ; Karahasanovic, Amela ; Taguchi, Takashi ; Ul Islam, Jamid ; Rather, Raouf AhmadEuropean journal of marketing, 2019-09, Vol.53 (9), p.2018-2023 [Periódico revisado por pares]Texto completo disponível |
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2 |
Material Type: Artigo
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Predictive model assessment in PLS-SEM: guidelines for using PLSpredictShmueli, Galit ; Sarstedt, Marko ; Hair, Joseph F ; Cheah, Jun-Hwa ; Ting, Hiram ; Vaithilingam, Santha ; Ringle, Christian MEuropean journal of marketing, 2019-11, Vol.53 (11), p.2322-2347 [Periódico revisado por pares]Bradford: Emerald Publishing LimitedTexto completo disponível |
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3 |
Material Type: Artigo
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Rethinking some of the rethinking of partial least squaresHair, Joseph F ; Sarstedt, Marko ; Ringle, Christian MEuropean journal of marketing, 2019-04, Vol.53 (4), p.566-584 [Periódico revisado por pares]Bradford: Emerald Publishing LimitedTexto completo disponível |
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4 |
Material Type: Artigo
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Transitioning beyond single-use plastic drinks cups: an emergent social marketing case study in ScotlandCarrigan, Marylyn ; Wells, Victoria ; Mackay, KerryEuropean journal of marketing, 2023-12 [Periódico revisado por pares]Texto completo disponível |
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5 |
Material Type: Artigo
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Seeking sustainable futures in marketing and consumer researchDavies, Iain ; Oates, Caroline J ; Tynan, Caroline ; Carrigan, Marylyn ; Casey, Katherine ; Heath, Teresa ; Henninger, Claudia E ; Lichrou, Maria ; McDonagh, Pierre ; McDonald, Seonaidh ; McKechnie, Sally ; McLeay, Fraser ; O'Malley, Lisa ; Wells, VictoriaEuropean journal of marketing, 2020-12, Vol.54 (11), p.2911-2939 [Periódico revisado por pares]Bradford: Emerald Publishing LimitedTexto completo disponível |
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6 |
Material Type: Artigo
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Brand negativity: a relational perspective on anti-brand community participationDessart, Laurence ; Veloutsou, Cleopatra ; Morgan-Thomas, AnnaEuropean journal of marketing, 2020-07, Vol.54 (7), p.1761-1785 [Periódico revisado por pares]Bradford: Emerald Publishing LimitedTexto completo disponível |
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7 |
Material Type: Artigo
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Antecedents and outcomes of brand love: utilitarian and symbolic brand qualitiesBairrada, Cristela Maia ; Coelho, Filipe ; Coelho, ArnaldoEuropean journal of marketing, 2018-03, Vol.52 (3/4), p.656-682 [Periódico revisado por pares]Bradford: Emerald Publishing LimitedTexto completo disponível |
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8 |
Material Type: Artigo
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Woke-washing: “intersectional” femvertising and branding “woke” braverySobande, FrancescaEuropean journal of marketing, 2020-12, Vol.54 (11), p.2723-2745 [Periódico revisado por pares]Bradford: Emerald Publishing LimitedTexto completo disponível |
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9 |
Material Type: Artigo
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Designing an empathetic user-centric customer support organisation: practitioners’ perspectivesSheth, Jagdish N. ; Jain, Varsha ; Ambika, AnupamaEuropean journal of marketing, 2024-02 [Periódico revisado por pares]Texto completo disponível |
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10 |
Material Type: Artigo
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Application of marketing to reduce consumer food waste in restaurantsLee, Daisy ; Wan, Calvin ; Leung, Tiffany Cheng Han ; Rundle-Thiele, Sharyn ; Li, GabrielEuropean journal of marketing, 2024-01 [Periódico revisado por pares]Texto completo disponível |