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Refinado por: Nome da Publicação: European Journal Of Marketing remover
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1
Brand communities: loyal to the community or the brand?
Brand communities: loyal to the community or the brand?
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Brand communities: loyal to the community or the brand?

Marzocchi, Gianluca ; Morandin, Gabriele ; Bergami, Massimo

European journal of marketing, 2013-01, Vol.47 (1/2), p.93-114 [Periódico revisado por pares]

Bradford: Emerald Group Publishing Limited

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2
Market orientation and manufacturing performance of Indian SMEs: Moderating role of firm resources and environmental factors
Market orientation and manufacturing performance of Indian SMEs: Moderating role of firm resources and environmental factors
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Market orientation and manufacturing performance of Indian SMEs: Moderating role of firm resources and environmental factors

Gaur, Sanjaya S. ; Vasudevan, Hari ; Gaur, Ajai S.

European journal of marketing, 2011-01, Vol.45 (7/8), p.1172-1193 [Periódico revisado por pares]

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3
Corporate social responsibility: a corporate marketing perspective
Corporate social responsibility: a corporate marketing perspective
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Corporate social responsibility: a corporate marketing perspective

Hildebrand, Diogo ; Sen, Sankar ; Bhattacharya, C.B Balmer, John M.T.

European journal of marketing, 2011-09, Vol.45 (9/10), p.1353-1364 [Periódico revisado por pares]

Bradford: Emerald Group Publishing Limited

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4
Role of entrepreneurship and market orientation in firms' success
Role of entrepreneurship and market orientation in firms' success
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Role of entrepreneurship and market orientation in firms' success

GonzlezBenito, scar ; GonzlezBenito, Javier ; MuozGallego, Pablo A.

European journal of marketing, 2009-04, Vol.43 (3/4), p.500-522 [Periódico revisado por pares]

Bradford: Emerald Group Publishing Limited

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5
Antecedents to permission based mobile marketing: an initial examination
Antecedents to permission based mobile marketing: an initial examination
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Antecedents to permission based mobile marketing: an initial examination

Jayawardhena, Chanaka ; Kuckertz, Andreas ; Karjaluoto, Heikki ; Kautonen, Teemu

European journal of marketing, 2009-04, Vol.43 (3/4), p.473-499 [Periódico revisado por pares]

Bradford: Emerald Group Publishing Limited

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6
Brand extension strategies: perceived fit, brand type, and culture influences
Brand extension strategies: perceived fit, brand type, and culture influences
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Brand extension strategies: perceived fit, brand type, and culture influences

Buil, Isabel ; de Chernatony, Leslie ; Hem, Leif E

European journal of marketing, 2009-11, Vol.43 (11/12), p.1300-1324 [Periódico revisado por pares]

Bradford: Emerald Group Publishing Limited

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7
Can marketing practice keep up with Europe's ageing population?
Can marketing practice keep up with Europe's ageing population?
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Can marketing practice keep up with Europe's ageing population?

Thompson, Nicholas J ; Thompson, Keith E

European journal of marketing, 2009-11, Vol.43 (11/12), p.1281-1288 [Periódico revisado por pares]

Bradford: Emerald Group Publishing Limited

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8
Marketing performance measurement and firm performance: Evidence from the European high‐technology sector
Marketing performance measurement and firm performance: Evidence from the European high‐technology sector
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Marketing performance measurement and firm performance: Evidence from the European high‐technology sector

O'Sullivan, Don ; Abela, Andrew V. ; Hutchinson, Mark

European journal of marketing, 2009-01, Vol.43 (5/6), p.843-862 [Periódico revisado por pares]

Bradford: Emerald Group Publishing Limited

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9
Marketing performance measurement and firm performance
Marketing performance measurement and firm performance
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Marketing performance measurement and firm performance

O'Sullivan, Don ; Abela, Andrew V ; Hutchinson, Mark

European journal of marketing, 2009-05, Vol.43 (5/6), p.843-862 [Periódico revisado por pares]

Emerald Group Publishing Limited

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10
The quest for competitive, business and marketing intelligence: A country comparison of current practices
The quest for competitive, business and marketing intelligence: A country comparison of current practices
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The quest for competitive, business and marketing intelligence: A country comparison of current practices

Wright, Sheila ; Calof, Jonathan L

European journal of marketing, 2006-01, Vol.40 (5/6), p.453-465 [Periódico revisado por pares]

Bradford: Emerald Group Publishing Limited

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