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Material Type: Artigo
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The effects of co-brand marketing mix strategies on customer satisfaction, trust, and loyalty for medium and small traders and manufacturersKim, Ki-Pyeong ; Kim, Yoo-Oh ; Lee, Min-Kweon ; Youn, Myoung-KilE+M Ekonomie a Management, 2014-01, Vol.17 (1), p.140-151 [Periódico revisado por pares]Liberec: Technical University of LiberecTexto completo disponível |
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Material Type: Artigo
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ANALYSIS OF REASONS FOR BEER CONSUMPTION DROP IN THE CZECH REPUBLICKozák, VratislavE+M Ekonomie a Management, 2013-01, Vol.16 (3), p.130-138 [Periódico revisado por pares]Liberec: Technical University of LiberecTexto completo disponível |