Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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1 |
Material Type: Artigo
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Consumption experience: proposal for a unifying conceptFernanda Bueno Cardoso Scussel ; Fogaça, Natasha ; Demo, GiselaRevista brasileira de marketing, 2021-01, Vol.20 (1), p.175São Paulo: Universidade Nove de Julho (UNINOVE), PPGATexto completo disponível |
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2 |
Material Type: Artigo
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Brand Personality: Production Routes and National Research AgendaFernanda Bueno Cardoso Scussel ; Gisela DemoRevista brasileira de marketing, 2016-09, Vol.15 (3), p.340-354Universidade Nove de JulhoTexto completo disponível |
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3 |
Material Type: Artigo
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Made to escape: How the neoliberal rationality changed consumer escapeScussel, FernandaJournal of consumer behaviour, 2023-11, Vol.22 (6), p.1415-1427 [Periódico revisado por pares]London: Wiley Subscription Services, IncTexto completo disponível |
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4 |
Material Type: Artigo
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Technology hunger: m-commerce user retention in the food delivery marketMundim, Matheus Alexandre Borges ; Scussel, Fernanda Bueno Cardoso ; Petroll, Martin de La Martinière ; Damacena, Cláudio ; Soares, João CoelhoRevista brasileira de marketing, 2023-10, Vol.22 (4), p.1645-1708Texto completo disponível |
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5 |
Material Type: Artigo
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Transformational escapes: Accessing consumer transformation through extraordinary experiencesScussel, Fernanda ; Suarez, Maribel ; Petroll, MartinJournal of consumer behaviour, 2023-09, Vol.22 (5), p.1199-1210 [Periódico revisado por pares]London: Wiley Subscription Services, IncTexto completo disponível |