Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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1 |
Material Type: Artigo
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Managing the Most Important Asset: Brand EquityAaker, David AStrategy & leadership, 1992-09, Vol.20 (5), p.56 [Periódico revisado por pares]Dayton: Emerald Group Publishing LimitedTexto completo disponível |
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2 |
Material Type: Artigo
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Enter Julian Brodsky, bearing furnitureAaron, DanielMultichannel News, 2001-06, Vol.22 (24), p.85New York: Future Publishing LtdTexto completo disponível |
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3 |
Material Type: Artigo
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A game theory approach to selecting marketing-mix strategiesAbedian, Mansour ; Amindoust, Atefeh ; Maddahi, Reza ; Jouzdani, JavidJournal of advances in management research, 2022-01, Vol.19 (1), p.139-158 [Periódico revisado por pares]Bingley: Emerald Publishing LimitedTexto completo disponível |
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4 |
Material Type: Artigo
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MINDING MARCUS: CELEBRATING 10 YEARS AT THE HELM OF NEIMAN MARCUS' WOMEN'S SHOE DEPARTMENT, CYNTHIA MARCUS IS DETERMINED TO KEEP THINGS FRESH WITH EDGIER STYLES THAT ARE HELPING THE STORE ATTRACT NEW SHOPPERSAbel, KatieFootwear News : FN, 2006-02, Vol.62 (6), p.18Los Angeles: Penske Business CorporationTexto completo disponível |
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5 |
Material Type: magazinearticle
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Jean GenieAbkowitz, AlyssaFortune, 2009-11, Vol.160 (10), p.30New York: Time IncorporatedTexto completo disponível |
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6 |
Material Type: magazinearticle
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Gunning for business.(management consultants in the fields of advertising and marketing)Abrahams, BenMarketing (London), 1997-06, p.22London: Haymarket Media GroupTexto completo disponível |
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7 |
Material Type: Artigo
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Essie WeingartenAbrams, LotusAmerican Salon, 2011-11, Vol.134 (11), p.90Newton: Questex, LLCTexto completo disponível |
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8 |
Material Type: Artigo
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Small and Nimble's The Ticket for First Albany After changes to its strategic model, it wins two lead equity mandatesAbrams, SandraThe Investment Dealers' Digest : IDD, 2004-06, p.1New York: SourceMediaTexto completo disponível |
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9 |
Material Type: Newsletter Articles
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BNY Mellon Aims to CurbCosts, Expand Wealth UnitAckerman, MattMoney Management Executive, 2010, Vol.18 (4), p.1New York: SourceMedia, IncTexto completo disponível |
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10 |
Material Type: Newsletter Articles
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Vanguard Weathers Storm Under New CEOAckermann, MattMoney Management Executive, 2009, Vol.17 (1), p.1New York: SourceMedia, IncTexto completo disponível |