Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
---|---|---|---|
1 |
Material Type: Artigo
|
Seven dimensions of corporate identity: A categorisation from the practitioners' perspectivesMelewar, T C ; Karaosmanoglu, Elif Balmer, John M.T.European journal of marketing, 2006-01, Vol.40 (7/8), p.846-869 [Periódico revisado por pares]Bradford: Emerald Group Publishing LimitedTexto completo disponível |
|
2 |
Material Type: Artigo
|
Acquisitions and network identity changeÖberg, Christina ; Grundström, Christina ; Jönsson, Petter Balmer, John M.T.European journal of marketing, 2011-01, Vol.45 (9/10), p.1470-1500 [Periódico revisado por pares]Bradford: Emerald Group Publishing LimitedTexto completo disponível |
|
3 |
Material Type: Artigo
|
The corporate identity, total corporate communications, stakeholders’ attributed identities, identifications and behaviours continuumBalmer, John M.TEuropean journal of marketing, 2017-01, Vol.51 (9/10), p.1472-1502 [Periódico revisado por pares]Bradford: Emerald Publishing LimitedTexto completo disponível |