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An empirical test to forecast the sales rank of a keyword advertisement using a hierarchical Bayes model.(Report)

Kim, Cookhwan ; Park, Sungsik ; Kwon, Kwiseok ; Chang, Woojin

Expert Systems With Applications, Dec 1, 2012, Vol.39(17), p.12727(16) [Periódico revisado por pares]

Cengage Learning, Inc.

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An empirical test to forecast the sales rank of a keyword advertisement using a hierarchical Bayes model
Material Type:
Artigo
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An empirical test to forecast the sales rank of a keyword advertisement using a hierarchical Bayes model

Kim, Cookhwan ; Park, Sungsik ; Kwon, Kwiseok ; Chang, Woojin

Expert Systems with Applications, 12/2012, Vol.39(17), pp.12727-12742 [Periódico revisado por pares]

Elsevier (via CrossRef)

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Material Type:
Artigo
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An empirical test to forecast the sales rank of a keyword advertisement using a hierarchical Bayes model

Kim, Cookhwan ; Park, Sungsik ; Kwon, Kwiseok ; Chang, Woojin

Expert Systems With Applications, 01 December 2012, Vol.39(17), pp.12727-12742 [Periódico revisado por pares]

ScienceDirect Journals (Elsevier)

Texto completo disponível

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