Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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1 |
Material Type: Verbete
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Copy Test and Starch TestSchulz, Rüdiger Donsbach, WolfgangThe International Encyclopedia of Communication, 2008, Vol.3, p.1002-1004Chichester, UK: John Wiley & Sons, LtdTexto completo disponível |
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2 |
Material Type: Artigo
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Dive into our deep contentAllen, Robin LeeNation's Restaurant News, 2010-06, Vol.44 (13), p.4New York: Penton Media, Inc., Penton Business Media, Inc. and their subsidiariesTexto completo disponível |
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3 |
Material Type: magazinearticle
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How newspapers can get more adsBowman, PeterCampaign (London. 1968), 1992-05, p.32Haymarket Media GroupTexto completo disponível |
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4 |
Material Type: magazinearticle
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Media: Things we likeCampaign, 2014-11, p.22-22Teddington: Haymarket Media GroupTexto completo disponível |
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5 |
Material Type: Artigo
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Peer Evaluation and Readership of Influential Contributions to the Advertising LiteratureBeard, Fred K.Journal of advertising, 2002-12, Vol.31 (4), p.65-75 [Periódico revisado por pares]Abingdon: Taylor & Francis GroupTexto completo disponível |
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6 |
Material Type: Artigo
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Creative WorkplacesDrews, DavidCreative Review, 2017-05, Vol.37 (5), p.12London: Centaur Media USA Inc. (A member of Centaur Plc Group)Texto completo disponível |
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7 |
Material Type: Artigo
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Does Cigarette Print Advertising Adhere to the Tobacco Institute's Voluntary Advertising and Promotion Code? An AssessmentBarbeau, Elizabeth M. ; DeJong, William ; Brugge, Douglas M. ; Rand, William M.Journal of public health policy, 1998-01, Vol.19 (4), p.473-488 [Periódico revisado por pares]England: Journal of Public Health PolicyTexto completo disponível |
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8 |
Material Type: Artigo
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Transit tabs hurt dailies: NADbankPowell, ChrisMarketing magazine (Toronto), 2001-09, Vol.106 (37), p.4TorontoTexto completo disponível |
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9 |
Material Type: Artigo
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Strategy and Structure in Bank Advertising: An Empirical TestLaskey, Henry A ; Seaton, Bruce ; Nicholls, J.A.FInternational journal of bank marketing, 1992-03, Vol.10 (3), p.3-8 [Periódico revisado por pares]Bradford: MCB UP LtdTexto completo disponível |
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10 |
Material Type: Artigo
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Rural PublishingSurveying the surveys; Talk to any of the rural publishers for long enough and it becomes clear there are ructions over readership surveys and figures. Andrea Malcolm checks out the claims and counter-claims that ad agencies and media buyers are likely to encounterMalcolm, AndreaAdMedia, 2004-03, p.38Auckland: Mediaweb LtdTexto completo disponível |