Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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1 |
Material Type: Revista
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Journal of MarketingUNITED STATES Sage Publications, Inc.Acesso online. A biblioteca também possui exemplares impressos. |
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2 |
Material Type: Artigo
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Organizing for Marketing ExcellenceMoorman, Christine ; Day, George S.Journal of marketing, 2016-11, Vol.80 (6), p.6-35 [Periódico revisado por pares]Los Angeles, CA: American Marketing AssociationTexto completo disponível |
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3 |
Material Type: Artigo
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Closing the Marketing Capabilities GapDay, George S.Journal of marketing, 2011-07, Vol.75 (4), p.183-195 [Periódico revisado por pares]Chicago: American Marketing AssociationTexto completo disponível |
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4 |
Material Type: Artigo
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Marketing Analytics for Data-Rich EnvironmentsWedel, Michel ; Kannan, P.K.Journal of marketing, 2016-11, Vol.80 (6), p.97-121 [Periódico revisado por pares]Los Angeles, CA: American Marketing AssociationTexto completo disponível |
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5 |
Material Type: Artigo
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Integrating Marketing Communications: New Findings, New Lessons, and New IdeasBatra, Rajeev ; Keller, Kevin LaneJournal of marketing, 2016-11, Vol.80 (6), p.122-145 [Periódico revisado por pares]Los Angeles, CA: American Marketing AssociationTexto completo disponível |
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6 |
Material Type: Artigo
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Marketing Capabilities in International MarketingMorgan, Neil A. ; Feng, Hui ; Whitler, Kimberly A.Journal of International Marketing, 2018-03, Vol.26 (1), p.61-95 [Periódico revisado por pares]Los Angeles, CA: American Marketing AssociationTexto completo disponível |
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7 |
Material Type: Artigo
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A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future InquiryLamberton, Cait ; Stephen, Andrew T.Journal of marketing, 2016-11, Vol.80 (6), p.146-172 [Periódico revisado por pares]Los Angeles, CA: American Marketing AssociationTexto completo disponível |
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8 |
Material Type: Artigo
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Reinventing Marketing to Manage the Environmental ImperativeKotler, PhilipJournal of marketing, 2011-07, Vol.75 (4), p.132-135 [Periódico revisado por pares]Chicago: American Marketing AssociationTexto completo disponível |
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9 |
Material Type: Artigo
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Understanding Customer Experience Throughout the Customer JourneyLemon, Katherine N. ; Verhoef, Peter C.Journal of marketing, 2016-11, Vol.80 (6), p.69-96 [Periódico revisado por pares]Los Angeles, CA: American Marketing AssociationTexto completo disponível |
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10 |
Material Type: Artigo
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Marketing Agility: The Concept, Antecedents, and a Research AgendaKalaignanam, Kartik ; Tuli, Kapil R. ; Kushwaha, Tarun ; Lee, Leonard ; Gal, DavidJournal of marketing, 2021-01, Vol.85 (1), p.35-58 [Periódico revisado por pares]Los Angeles, CA: SAGE PublicationsTexto completo disponível |