Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
---|---|---|---|
1 |
Material Type: Artigo
|
It's a secret: Marketing value and the denial of availabilityHannah, David ; Parent, Michael ; Pitt, Leyland ; Berthon, PierreBusiness horizons, 2014-01, Vol.57 (1), p.49-59 [Periódico revisado por pares]Greenwich: Elsevier IncTexto completo disponível |
|
2 |
Material Type: Artigo
|
Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategyBerthon, Pierre R. ; Pitt, Leyland F. ; Plangger, Kirk ; Shapiro, DanielBusiness horizons, 2012-05, Vol.55 (3), p.261-271 [Periódico revisado por pares]Greenwich: Elsevier IncTexto completo disponível |
|
3 |
Material Type: Artigo
|
Keeping up with The Joneses: Stealth, secrets, and duplicity in marketing relationshipsPehlivan, Ekin ; Berthon, Pierre ; Hughes, Mine Üçok ; Berthon, Jean-PaulBusiness horizons, 2015-11, Vol.58 (6), p.591-598 [Periódico revisado por pares]Greenwich: Elsevier IncTexto completo disponível |
|
4 |
Material Type: Artigo
|
Does brand meaning exist in similarity or singularity?Berthon, Pierre ; Pitt, Leyland F. ; Campbell, ColinJournal of business research, 2009-03, Vol.62 (3), p.356-361 [Periódico revisado por pares]New York: Elsevier IncTexto completo disponível |
|
5 |
Material Type: Artigo
|
U-Commerce: Expanding the Universe of MarketingWatson, R. T. ; Pitt, L. F. ; Berthon, P. ; Zinkhan, G. M.Journal of the Academy of Marketing Science, 2002-10, Vol.30 (4), p.333-347 [Periódico revisado por pares]New York: Springer Nature B.VTexto completo disponível |
|
6 |
Material Type: Artigo
|
Aesthetics and Ephemerality: Observing and Preserving the Luxury BrandBerthon, Pierre ; Pitt, Leyland ; Parent, Michael ; Berthon, Jean-PaulCalifornia management review, 2009-11, Vol.52 (1), p.45-66 [Periódico revisado por pares]Los Angeles, CA: University of California PressTexto completo disponível |
|
7 |
Material Type: Artigo
|
Event sponsorship and ambush marketing: Lessons from the Beijing OlympicsPitt, Leyland ; Parent, Michael ; Berthon, Pierre ; Steyn, Peter G.Business horizons, 2010-05, Vol.53 (3), p.281-290 [Periódico revisado por pares]Greenwich: Elsevier IncTexto completo disponível |
|
8 |
Material Type: Artigo
|
Knowing what they know: A managerial perspective on consumer knowledgeVigar-Ellis, Debbie ; Pitt, Leyland ; Berthon, PierreBusiness horizons, 2015-11, Vol.58 (6), p.679-685 [Periódico revisado por pares]Greenwich: Elsevier IncTexto completo disponível |
|
9 |
Material Type: Artigo
|
Understanding Consumer Conversations Around Ads in a Web 2.0 WorldCampbell, Colin ; Pitt, Leyland F. ; Parent, Michael ; Berthon, Pierre R.Journal of advertising, 2011-04, Vol.40 (1), p.87-102 [Periódico revisado por pares]Abingdon: RoutledgeTexto completo disponível |
|
10 |
Material Type: Artigo
|
Towards a conceptualization of secrecy in marketingBerthon, Pierre ; Lord Ferguson, Sarah ; Hannah, David ; Parent, MichaelJournal of strategic marketing, 2021-08, Vol.ahead-of-print (ahead-of-print), p.1-16 [Periódico revisado por pares]RoutledgeTexto completo disponível |