Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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11 |
Material Type: Artigo
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Sharing economy and collaborative consumption: what are we researching?/Economia compartilhada e consumo colaborativo: o que estamos pesquisando?da Silveira, Lisilene Mello ; Matte Zanardo dos Santos, Maira Petrini Ana ClarissaRevista de gestão, 2016-10, Vol.23 (4), p.298 [Periódico revisado por pares]Faculdade de Economia, Administracao e Contabilidade - FEA-USPTexto completo disponível |
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12 |
Material Type: Artigo
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Predicting intention to follow online restaurant community advice: a trust-integrated technology acceptance modelShaker, Aya K. ; Mostafa, Rasha H.A. ; Elseidi, Reham I.European journal of management and business economics, 2023-05, Vol.32 (2), p.185-202 [Periódico revisado por pares]Madrid: Emerald Group Publishing LimitedTexto completo disponível |
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13 |
Material Type: Artigo
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Campaign participation, spreading electronic word of mouth, purchase: How to optimise corporate social responsibility, CSR, effectiveness via social media?Bialkova, Svetlana ; te Paske, StephanieEuropean Journal of Management and Business Economics, 2021-02, Vol.30 (1), p.108-126 [Periódico revisado por pares]Bingley: EmeraldTexto completo disponível |
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14 |
Material Type: Artigo
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Online dating apps as a marketing channel: A generational approachRita, Paulo ; Ramos, Ricardo Filipe ; Moro, Sérgio ; Mealha, Marta ; Radu, LucianEuropean Journal of Management and Business Economics, 2021-02, Vol.30 (1), p.1-17 [Periódico revisado por pares]Bingley: EmeraldTexto completo disponível |
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15 |
Material Type: Artigo
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Research on the factors affecting the intention of online shopping/ Estudo sobre os fatores que afetam a intencao de compras onlineGeraldo, Graciela Cristina ; Mainardes, Emerson WagnerRevista de gestão, 2017-04, Vol.24 (2), p.181 [Periódico revisado por pares]Faculdade de Economia, Administracao e Contabilidade - FEA-USPTexto completo disponível |
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16 |
Material Type: Artigo
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Mapping research in marketing: trends, influential papers and agenda for future researchRamos, Ricardo ; Rita, Paulo ; Vong, CelesteSpanish journal of marketing-ESIC, 2024-03, Vol.28 (2), p.187-206 [Periódico revisado por pares]Bingley: Emerald Publishing LimitedTexto completo disponível |
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17 |
Material Type: Artigo
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When consumers touch: a conceptual model of consumer haptic perceptionRanaweera, Achini TharakaSpanish journal of marketing-ESIC, 2022-05, Vol.26 (1), p.23-43 [Periódico revisado por pares]Bingley: Emerald Group Publishing LimitedTexto completo disponível |
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18 |
Material Type: Artigo
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Advances in neuroscience and marketing: analyzing tool possibilities and research opportunitiesCasado-Aranda, Luis-Alberto ; Sanchez-Fernandez, JuanSpanish journal of marketing-ESIC, 2022-05, Vol.26 (1), p.3-22 [Periódico revisado por pares]Bingley: Emerald Group Publishing LimitedTexto completo disponível |
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19 |
Material Type: Artigo
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Analyzing the influence of celebrities’ emotional and rational brand postsAhmadi, Arash ; Taghipour, Amirhossein ; Fetscherin, Marc ; Ieamsom, SiriwanSpanish journal of marketing-ESIC, 2023-04, Vol.27 (1), p.117-136 [Periódico revisado por pares]Bingley: Emerald Publishing LimitedTexto completo disponível |
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20 |
Material Type: Artigo
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Sustainable marketing activities, event image, perceived value and tourists' behavioral intentions in the sports tourismWang, Junfeng ; Butkouskaya, VeraJournal of Economics, Finance and Administrative Science, 2023-01, Vol.28 (55), p.60-78 [Periódico revisado por pares]Bingley: Emerald Publishing LimitedTexto completo disponível |