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Antecedents and consequences of virtual customer co-creation behaviours
Antecedents and consequences of virtual customer co-creation behaviours
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Antecedents and consequences of virtual customer co-creation behaviours

Frasquet-Deltoro, Marta ; Alarcón-del-Amo, María-del-Carmen ; Lorenzo-Romero, Carlota

Internet research, 2019-02, Vol.29 (1), p.218-244 [Periódico revisado por pares]

Bradford: Emerald Publishing Limited

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2
Cross-cultural analysis of the ecological behavior of Chilean and Spanish ecotourists: a structural model
Cross-cultural analysis of the ecological behavior of Chilean and Spanish ecotourists: a structural model
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Cross-cultural analysis of the ecological behavior of Chilean and Spanish ecotourists: a structural model

Lorenzo-Romero, Carlota ; Alarcón-del-Amo, María-del-Carmen ; Crespo-Jareño, Jose-Alberto

Ecology and society, 2019-12, Vol.24 (4), p.38, Article art38 [Periódico revisado por pares]

Ottawa: Resilience Alliance

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3
Entrepreneurial Orientation (EO), Integrated Marketing Communications (IMC), and Performance in Small and Medium-Sized Enterprises (SMEs): Gender Gap and Inter-Country Context
Entrepreneurial Orientation (EO), Integrated Marketing Communications (IMC), and Performance in Small and Medium-Sized Enterprises (SMEs): Gender Gap and Inter-Country Context
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Entrepreneurial Orientation (EO), Integrated Marketing Communications (IMC), and Performance in Small and Medium-Sized Enterprises (SMEs): Gender Gap and Inter-Country Context

Butkouskaya, Vera ; Llonch-Andreu, Joan ; Alarcón-del-Amo, María-del-Carmen

Sustainability (Basel, Switzerland), 2020-09, Vol.12 (17), p.7159 [Periódico revisado por pares]

MDPI AG

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4
Inter-Country Customer-Perspective Analysis of Strategic Antecedents and Consequences for Post-Purchase Behaviour in Integrated Marketing Communications (IMC)
Inter-Country Customer-Perspective Analysis of Strategic Antecedents and Consequences for Post-Purchase Behaviour in Integrated Marketing Communications (IMC)
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Inter-Country Customer-Perspective Analysis of Strategic Antecedents and Consequences for Post-Purchase Behaviour in Integrated Marketing Communications (IMC)

Butkouskaya, Vera ; Llonch-Andreu, Joan ; Alarcón-del-Amo, María-del-Carmen

Journal of international consumer marketing, 2021-01, Vol.33 (1), p.68-83 [Periódico revisado por pares]

New York: Routledge

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5
Do sustainability motivations drive satisfaction and engagement in the sharing economy, or is it just price and convenience? Some answers in a collaborative housing context
Do sustainability motivations drive satisfaction and engagement in the sharing economy, or is it just price and convenience? Some answers in a collaborative housing context
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Do sustainability motivations drive satisfaction and engagement in the sharing economy, or is it just price and convenience? Some answers in a collaborative housing context

Alarcón-del-Amo, María-del-Carmen ; Lorenzo-Romero, Carlota ; Gómez-Borja, Miguel-Ángel

Journal of Hospitality and Tourism Insights, 2024-01, Vol.7 (1), p.291-311 [Periódico revisado por pares]

Bingley: Emerald Group Publishing Limited

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6
Open Collaboration as Marketing Transformation Strategy in Online Markets: The Case of the Fashion Sector
Open Collaboration as Marketing Transformation Strategy in Online Markets: The Case of the Fashion Sector
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Open Collaboration as Marketing Transformation Strategy in Online Markets: The Case of the Fashion Sector

Lorenzo-Romero, Carlota ; Cordente-Rodríguez, María ; Alarcón-del-Amo, María-del-Carmen

Resources (Basel), 2019-12, Vol.8 (4), p.167 [Periódico revisado por pares]

Basel: MDPI AG

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7
A latent approach in the fashion retailing context: segmenting co-creator users
A latent approach in the fashion retailing context: segmenting co-creator users
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A latent approach in the fashion retailing context: segmenting co-creator users

Lorenzo-Romero, Carlota ; Alarcón-del-Amo, María-del-Carmen ; Frasquet-Deltoro, Marta

Fashion and Textiles, 2023, 10(1), , pp.1-26 [Periódico revisado por pares]

Singapore: Springer Nature Singapore

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8
Speed of Use of Social Media as an Antecedent of Speed of Business Internationalization
Speed of Use of Social Media as an Antecedent of Speed of Business Internationalization
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Speed of Use of Social Media as an Antecedent of Speed of Business Internationalization

Rialp-Criado, Josep ; Alarcón-del-Amo, María-del-Carmen ; Rialp, Alex

Journal of global information management, 2020-01, Vol.28 (1), p.142-166 [Periódico revisado por pares]

Hershey: IGI Global

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9
Examining the impact of managerial involvement with social media on exporting firm performance
Examining the impact of managerial involvement with social media on exporting firm performance
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Examining the impact of managerial involvement with social media on exporting firm performance

Alarcón-del-Amo, María-del-Carmen ; Rialp-Criado, Alex ; Rialp-Criado, Josep

International business review, 2018-04, Vol.27 (2), p.355-366 [Periódico revisado por pares]

Elsevier Ltd

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10
The impact of customer performance on IMC outcomes: Firm size moderation in the inter-country context
The impact of customer performance on IMC outcomes: Firm size moderation in the inter-country context
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The impact of customer performance on IMC outcomes: Firm size moderation in the inter-country context

Butkouskaya, Vera ; Llonch-Andreu, Joan ; Alarcón-del-Amo, María-del-Carmen

Journal of Economics, Finance and Administrative Science, 2021-07, Vol.26 (52), p.358-375 [Periódico revisado por pares]

Bingley: Emerald Publishing Limited

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