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1
Research on Innovation: A Review and Agenda for Marketing Science
Research on Innovation: A Review and Agenda for Marketing Science
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Research on Innovation: A Review and Agenda for Marketing Science

Hauser, John ; Tellis, Gerard J ; Griffin, Abbie

Marketing science (Providence, R.I.), 2006-11, Vol.25 (6), p.687-717 [Periódico revisado por pares]

Linthicum: INFORMS

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2
A Dynamic Model of the Duration of the Customer's Relationship with a Continuous Service Provider: The Role of Satisfaction
A Dynamic Model of the Duration of the Customer's Relationship with a Continuous Service Provider: The Role of Satisfaction
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A Dynamic Model of the Duration of the Customer's Relationship with a Continuous Service Provider: The Role of Satisfaction

Bolton, Ruth N

Marketing science (Providence, R.I.), 1998-01, Vol.17 (1), p.45-65 [Periódico revisado por pares]

Linthicum: INFORMS

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3
A Dynamic Model of Competitive Entry Response
A Dynamic Model of Competitive Entry Response
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A Dynamic Model of Competitive Entry Response

Selove, Matthew

Marketing science (Providence, R.I.), 2014-05, Vol.33 (3), p.353-363 [Periódico revisado por pares]

Linthicum: INFORMS

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4
Commentary--Defensive Marketing Strategies
Commentary--Defensive Marketing Strategies
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Commentary--Defensive Marketing Strategies

Hauser, John R ; Shugan, Steven M

Marketing science (Providence, R.I.), 2008-01, Vol.27 (1), p.85-87 [Periódico revisado por pares]

INFORMS

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5
Research on Innovation: A Review and Agenda for
Research on Innovation: A Review and Agenda for
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Research on Innovation: A Review and Agenda for

Griffin, Abbie ; Tellis, Gerard J ; Hauser, John Richard

Marketing science (Providence, R.I.), 2006, Vol.25 (6), p.687-717 [Periódico revisado por pares]

INFORMS

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6
Defensive Marketing Strategies
Defensive Marketing Strategies
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Defensive Marketing Strategies

Hauser, John R. ; Shugan, Steven M.

Marketing science (Providence, R.I.), 2008-01, Vol.27 (1), p.85-87 [Periódico revisado por pares]

Linthicum: Institute for Operations Research and the Management Sciences (INFORMS)

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7
Introduction to the Special Classics Issue
Introduction to the Special Classics Issue
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Introduction to the Special Classics Issue

Shugan, Steven M

Marketing science (Providence, R.I.), 2008-01, Vol.27 (1), p.9 [Periódico revisado por pares]

Linthicum: Institute for Operations Research and the Management Sciences

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8
Editorial--Introduction to the Special Classics Issue
Editorial--Introduction to the Special Classics Issue
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Editorial--Introduction to the Special Classics Issue

Shugan, Steven M

Marketing science (Providence, R.I.), 2008-01, Vol.27 (1), p.9-11 [Periódico revisado por pares]

INFORMS

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9
A Prelaunch Diffusion Model for Evaluating Market Defense Strategies
A Prelaunch Diffusion Model for Evaluating Market Defense Strategies
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A Prelaunch Diffusion Model for Evaluating Market Defense Strategies

Roberts, John H ; Nelson, Charles J ; Morrison, Pamela D

Marketing science (Providence, R.I.), 2005-01, Vol.24 (1), p.150-164 [Periódico revisado por pares]

Linthicum: INFORMS

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10
Implementing a Prelaunch Diffusion Model: Measurement and Management Challenges of the Telstra Switching Study
Implementing a Prelaunch Diffusion Model: Measurement and Management Challenges of the Telstra Switching Study
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Implementing a Prelaunch Diffusion Model: Measurement and Management Challenges of the Telstra Switching Study

Roberts, John H. ; Morrison, Pamela D. ; Nelson, Charles J.

Marketing science (Providence, R.I.), 2004-04, Vol.23 (2), p.186-191 [Periódico revisado por pares]

Linthicum: Institute for Operations Research and the Management Sciences

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