Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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1 |
Material Type: Artigo
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Research on Innovation: A Review and Agenda for Marketing ScienceHauser, John ; Tellis, Gerard J ; Griffin, AbbieMarketing science (Providence, R.I.), 2006-11, Vol.25 (6), p.687-717 [Periódico revisado por pares]Linthicum: INFORMSTexto completo disponível |
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2 |
Material Type: Artigo
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A Dynamic Model of the Duration of the Customer's Relationship with a Continuous Service Provider: The Role of SatisfactionBolton, Ruth NMarketing science (Providence, R.I.), 1998-01, Vol.17 (1), p.45-65 [Periódico revisado por pares]Linthicum: INFORMSTexto completo disponível |
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3 |
Material Type: Artigo
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A Dynamic Model of Competitive Entry ResponseSelove, MatthewMarketing science (Providence, R.I.), 2014-05, Vol.33 (3), p.353-363 [Periódico revisado por pares]Linthicum: INFORMSTexto completo disponível |
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4 |
Material Type: Artigo
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The Antecedents and Consequences of Customer Satisfaction for FirmsAnderson, Eugene W ; Sullivan, Mary WMarketing science (Providence, R.I.), 1993-04, Vol.12 (2), p.125-143 [Periódico revisado por pares]Linthicum: INFORMSTexto completo disponível |
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5 |
Material Type: Artigo
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Commentary--Defensive Marketing StrategiesHauser, John R ; Shugan, Steven MMarketing science (Providence, R.I.), 2008-01, Vol.27 (1), p.85-87 [Periódico revisado por pares]INFORMSTexto completo disponível |
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6 |
Material Type: Artigo
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Research on Innovation: A Review and Agenda forGriffin, Abbie ; Tellis, Gerard J ; Hauser, John RichardMarketing science (Providence, R.I.), 2006, Vol.25 (6), p.687-717 [Periódico revisado por pares]INFORMSTexto completo disponível |
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7 |
Material Type: Artigo
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Defensive Marketing StrategiesHauser, John R. ; Shugan, Steven M.Marketing science (Providence, R.I.), 2008-01, Vol.27 (1), p.85-87 [Periódico revisado por pares]Linthicum: Institute for Operations Research and the Management Sciences (INFORMS)Texto completo disponível |
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8 |
Material Type: Artigo
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Introduction to the Special Classics IssueShugan, Steven MMarketing science (Providence, R.I.), 2008-01, Vol.27 (1), p.9 [Periódico revisado por pares]Linthicum: Institute for Operations Research and the Management SciencesTexto completo disponível |
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9 |
Material Type: Artigo
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Editorial--Introduction to the Special Classics IssueShugan, Steven MMarketing science (Providence, R.I.), 2008-01, Vol.27 (1), p.9-11 [Periódico revisado por pares]INFORMSTexto completo disponível |
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10 |
Material Type: Artigo
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A Prelaunch Diffusion Model for Evaluating Market Defense StrategiesRoberts, John H ; Nelson, Charles J ; Morrison, Pamela DMarketing science (Providence, R.I.), 2005-01, Vol.24 (1), p.150-164 [Periódico revisado por pares]Linthicum: INFORMSTexto completo disponível |