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Material Type: Artigo
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Research on Innovation: A Review and Agenda for Marketing ScienceHauser, John ; Tellis, Gerard J ; Griffin, AbbieMarketing science (Providence, R.I.), 2006-11, Vol.25 (6), p.687-717 [Periódico revisado por pares]Linthicum: INFORMSTexto completo disponível |
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Material Type: Artigo
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A Prelaunch Diffusion Model for Evaluating Market Defense StrategiesRoberts, John H ; Nelson, Charles J ; Morrison, Pamela DMarketing science (Providence, R.I.), 2005-01, Vol.24 (1), p.150-164 [Periódico revisado por pares]Linthicum: INFORMSTexto completo disponível |
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Material Type: Artigo
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Implementing a Prelaunch Diffusion Model: Measurement and Management Challenges of the Telstra Switching StudyRoberts, John H. ; Morrison, Pamela D. ; Nelson, Charles J.Marketing science (Providence, R.I.), 2004-04, Vol.23 (2), p.186-191 [Periódico revisado por pares]Linthicum: Institute for Operations Research and the Management SciencesTexto completo disponível |
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Material Type: Artigo
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Special Section Introduction by the ISMS Practice Prize Competition ChairmanLilien, Gary LMarketing science (Providence, R.I.), 2004-05, Vol.23 (2), p.180-191 [Periódico revisado por pares]Linthicum: INFORMSTexto completo disponível |
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Material Type: Artigo
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Research Report: Disruptive Technologies--Explaining Entry in Next Generation Information Technology MarketsNault, Barrie R ; Vandenbosch, Mark BInformation systems research, 2000-09, Vol.11 (3), p.304-319 [Periódico revisado por pares]Linthicum: INFORMSTexto completo disponível |
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Material Type: Artigo
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Incumbent defense strategies and new entrants market exit: the moderating role of relational market-based assetsAghaie, Sina ; Kamran-Disfani, Omid ; Javadinia, Amir ; Farhang, Maryam ; Bhattarai, AshokEuropean journal of marketing, 2022-05, Vol.56 (5), p.1556-1583 [Periódico revisado por pares]Bradford: Emerald Publishing LimitedTexto completo disponível |