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Refinado por: Base de dados/Biblioteca: Gale Academic OneFile remover assunto: Market Entry remover
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1
Research on Innovation: A Review and Agenda for Marketing Science
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Research on Innovation: A Review and Agenda for Marketing Science

Hauser, John ; Tellis, Gerard J ; Griffin, Abbie

Marketing science (Providence, R.I.), 2006-11, Vol.25 (6), p.687-717 [Periódico revisado por pares]

Linthicum: INFORMS

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2
A Prelaunch Diffusion Model for Evaluating Market Defense Strategies
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A Prelaunch Diffusion Model for Evaluating Market Defense Strategies

Roberts, John H ; Nelson, Charles J ; Morrison, Pamela D

Marketing science (Providence, R.I.), 2005-01, Vol.24 (1), p.150-164 [Periódico revisado por pares]

Linthicum: INFORMS

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3
Implementing a Prelaunch Diffusion Model: Measurement and Management Challenges of the Telstra Switching Study
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Implementing a Prelaunch Diffusion Model: Measurement and Management Challenges of the Telstra Switching Study

Roberts, John H. ; Morrison, Pamela D. ; Nelson, Charles J.

Marketing science (Providence, R.I.), 2004-04, Vol.23 (2), p.186-191 [Periódico revisado por pares]

Linthicum: Institute for Operations Research and the Management Sciences

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4
Special Section Introduction by the ISMS Practice Prize Competition Chairman
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Special Section Introduction by the ISMS Practice Prize Competition Chairman

Lilien, Gary L

Marketing science (Providence, R.I.), 2004-05, Vol.23 (2), p.180-191 [Periódico revisado por pares]

Linthicum: INFORMS

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5
Research Report: Disruptive Technologies--Explaining Entry in Next Generation Information Technology Markets
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Research Report: Disruptive Technologies--Explaining Entry in Next Generation Information Technology Markets

Nault, Barrie R ; Vandenbosch, Mark B

Information systems research, 2000-09, Vol.11 (3), p.304-319 [Periódico revisado por pares]

Linthicum: INFORMS

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6
Incumbent defense strategies and new entrants market exit: the moderating role of relational market-based assets
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Incumbent defense strategies and new entrants market exit: the moderating role of relational market-based assets

Aghaie, Sina ; Kamran-Disfani, Omid ; Javadinia, Amir ; Farhang, Maryam ; Bhattarai, Ashok

European journal of marketing, 2022-05, Vol.56 (5), p.1556-1583 [Periódico revisado por pares]

Bradford: Emerald Publishing Limited

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