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11
Special Section Introduction by the ISMS Practice Prize Competition Chairman
Special Section Introduction by the ISMS Practice Prize Competition Chairman
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Special Section Introduction by the ISMS Practice Prize Competition Chairman

Lilien, Gary L

Marketing science (Providence, R.I.), 2004-05, Vol.23 (2), p.180-191 [Periódico revisado por pares]

Linthicum: INFORMS

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12
Research Report: Disruptive Technologies--Explaining Entry in Next Generation Information Technology Markets
Research Report: Disruptive Technologies--Explaining Entry in Next Generation Information Technology Markets
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Research Report: Disruptive Technologies--Explaining Entry in Next Generation Information Technology Markets

Nault, Barrie R ; Vandenbosch, Mark B

Information systems research, 2000-09, Vol.11 (3), p.304-319 [Periódico revisado por pares]

Linthicum: INFORMS

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13
Pioneers' Marketing Mix Reactions to Entry in Different Competitive Game Structures: Theoretical Analysis and Empirical Illustration
Pioneers' Marketing Mix Reactions to Entry in Different Competitive Game Structures: Theoretical Analysis and Empirical Illustration
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Pioneers' Marketing Mix Reactions to Entry in Different Competitive Game Structures: Theoretical Analysis and Empirical Illustration

Shankar, Venkatesh

Marketing science (Providence, R.I.), 1997-01, Vol.16 (3), p.271-293 [Periódico revisado por pares]

Linthicum: INFORMS

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14
Competition to Retain Customers
Competition to Retain Customers
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Competition to Retain Customers

McGahan, A. M ; Ghemawat, Pankaj

Marketing science (Providence, R.I.), 1994-04, Vol.13 (2), p.165-176 [Periódico revisado por pares]

Linthicum: INFORMS

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15
Application of the "Defender" Consumer Model
Application of the "Defender" Consumer Model
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Application of the "Defender" Consumer Model

Hauser, John R ; Gaskin, Steven P

Marketing science (Providence, R.I.), 1984-10, Vol.3 (4), p.327-351 [Periódico revisado por pares]

Linthicum: INFORMS

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