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Material Type: Artigo
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What is co-creation? An interactional creation framework and its implications for value creationRamaswamy, Venkat ; Ozcan, KerimcanJournal of business research, 2018-03, Vol.84, p.196-205 [Periódico revisado por pares]Elsevier IncTexto completo disponível |
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Social Value Creation and Relational Coordination in Public‐Private CollaborationsCaldwell, Nigel D. ; Roehrich, Jens K. ; George, GerardJournal of management studies, 2017-09, Vol.54 (6), p.906-928 [Periódico revisado por pares]Oxford: Blackwell Publishing LtdTexto completo disponível |
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Material Type: Artigo
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The dynamics of value co‐creation behavior: A systematic review and future research agendaJain, Shanu ; Sharma, Kavita ; Devi, SaritaInternational journal of consumer studies, 2024-01, Vol.48 (1), p.n/a [Periódico revisado por pares]Oxford: Blackwell Publishing LtdTexto completo disponível |
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Material Type: Artigo
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Value co‐creation in the sharing economy: Revisiting the past to inform futureVasil M, Muhammad ; Chopdar, Prasanta Kr ; Buhalis, Dimitrios ; Das, Sitanshu SekharPsychology & marketing, 2024-07, Vol.41 (7), p.1443-1468 [Periódico revisado por pares]Hoboken: Wiley Periodicals IncTexto completo disponível |
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Material Type: Artigo
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A classification of resources for employee-based value creation and a future research agendaBoukis, Achilleas ; Kabadayi, SertanEuropean management journal, 2020-12, Vol.38 (6), p.863-873 [Periódico revisado por pares]Oxford: Elsevier LtdTexto completo disponível |
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Material Type: Artigo
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Co-creating value for luxury brandsTynan, Caroline ; McKechnie, Sally ; Chhuon, CelineJournal of business research, 2010-11, Vol.63 (11), p.1156-1163 [Periódico revisado por pares]New York: Elsevier IncTexto completo disponível |
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Material Type: Artigo
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Critical service logic: making sense of value creation and co-creationGrönroos, Christian ; Voima, PäiviJournal of the Academy of Marketing Science, 2013-03, Vol.41 (2), p.133-150 [Periódico revisado por pares]Boston: Springer USTexto completo disponível |
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Material Type: Artigo
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The evolving brand logic: a service-dominant logic perspectiveMerz, Michael A. ; He, Yi ; Vargo, Stephen L.Journal of the Academy of Marketing Science, 2009-09, Vol.37 (3), p.328-344 [Periódico revisado por pares]Boston: Springer USTexto completo disponível |
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Material Type: Artigo
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Co-creation practices: Their role in shaping a health care ecosystemFrow, Pennie ; McColl-Kennedy, Janet R. ; Payne, AdrianIndustrial marketing management, 2016-07, Vol.56, p.24-39 [Periódico revisado por pares]New York: Elsevier IncTexto completo disponível |
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Material Type: Artigo
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Digital transformation and customer value creation in Made in Italy SMEs: A dynamic capabilities perspectiveMatarazzo, Michela ; Penco, Lara ; Profumo, Giorgia ; Quaglia, RobertoJournal of business research, 2021-02, Vol.123, p.642-656 [Periódico revisado por pares]Elsevier IncTexto completo disponível |