Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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Material Type: Artigo
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Boundary spanner corruption: a potential dark side of multi-level trust in marketing relationshipsForkmann, Sebastian ; Webb, Jonathan ; Henneberg, Stephan C. ; Scheer, Lisa K.Journal of the Academy of Marketing Science, 2022-09, Vol.50 (5), p.889-914 [Periódico revisado por pares]New York: Springer USTexto completo disponível |
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2 |
Material Type: Artigo
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Markets as networks: implications for strategy-makingJohanson, Jan ; Vahlne, Jan-ErikJournal of the Academy of Marketing Science, 2011-08, Vol.39 (4), p.484-491 [Periódico revisado por pares]Boston: Springer USTexto completo disponível |
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3 |
Material Type: Artigo
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Algorithmic Fairness in AIPfeiffer, Jella ; Gutschow, Julia ; Haas, Christian ; Möslein, Florian ; Maspfuhl, Oliver ; Borgers, Frederik ; Alpsancar, SuzanaBusiness & Information Systems Engineering, 2023-04, Vol.65 (2), p.209 [Periódico revisado por pares]SpringerSem texto completo |
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4 |
Material Type: Artigo
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An exploratory study of business-to-business online customer reviews: external online professional communities and internal vendor scorecardsSteward, Michelle D. ; Narus, James A. ; Roehm, Michelle L.Journal of the Academy of Marketing Science, 2018-03, Vol.46 (2), p.173-189 [Periódico revisado por pares]New York: Springer USTexto completo disponível |
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5 |
Material Type: Artigo
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Fifty Years of International Business Theory and BeyondRugman, Alan M. ; Verbeke, Alain ; Nguyen, Quyen T. K.Management international review, 2011-12, Vol.51 (6), p.755-786 [Periódico revisado por pares]Wiesbaden: Gabler VerlagTexto completo disponível |
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6 |
Material Type: Artigo
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Institutions and axioms: an extension and update of service-dominant logicVargo, Stephen L. ; Lusch, Robert F.Journal of the Academy of Marketing Science, 2016-01, Vol.44 (1), p.5-23 [Periódico revisado por pares]New York: Springer USTexto completo disponível |
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7 |
Material Type: Artigo
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B2B relationship calculus: quantifying resource effects in service-dominant logicdeLeon, Anthony J. ; Chatterjee, Sharmila C.Journal of the Academy of Marketing Science, 2017-05, Vol.45 (3), p.402-427 [Periódico revisado por pares]New York: Springer USTexto completo disponível |
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8 |
Material Type: Artigo
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Customer satisfaction and firm performance: insights from over a quarter century of empirical researchOtto, Ashley S. ; Szymanski, David M. ; Varadarajan, RajanJournal of the Academy of Marketing Science, 2020-05, Vol.48 (3), p.543-564 [Periódico revisado por pares]New York: Springer USTexto completo disponível |
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9 |
Material Type: Artigo
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In pursuit of an effective B2B digital marketing strategy in an emerging marketVieira, Valter Afonso ; de Almeida, Marcos Inácio Severo ; Agnihotri, Raj ; da Silva, Nôga Simões De Arruda Corrêa ; Arunachalam, S.Journal of the Academy of Marketing Science, 2019-11, Vol.47 (6), p.1085-1108 [Periódico revisado por pares]New York: Springer USTexto completo disponível |
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10 |
Material Type: Artigo
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How Firms Respond to Business Cycles: The Role of Firm Age and Firm SizeFORT, TERESA C. ; HALTIWANGER, JOHN ; JARMIN, RON S. ; MIRANDA, JAVIERIMF economic review, 2013-08, Vol.61 (3), p.520-559 [Periódico revisado por pares]London: Palgrave MacmillanTexto completo disponível |