Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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11 |
Material Type: Artigo
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Unraveling the Personalization Paradox: The Effect of Information Collection and Trust-Building Strategies on Online Advertisement EffectivenessAguirre, Elizabeth ; Mahr, Dominik ; Grewal, Dhruv ; de Ruyter, Ko ; Wetzels, MartinJournal of retailing, 2015-03, Vol.91 (1), p.34-49 [Periódico revisado por pares]Greenwich: Elsevier IncTexto completo disponível |
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12 |
Material Type: Artigo
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The omnichannel continuum: Integrating online and offline channels along the customer journeyNeslin, Scott A.Journal of retailing, 2022-03, Vol.98 (1), p.111-132 [Periódico revisado por pares]Greenwich: Elsevier IncTexto completo disponível |
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13 |
Material Type: Artigo
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The role of website features in the branding of higher education institutionsGhorbanzadeh, DavoodJournal of applied research in higher education, 2023-11, Vol.15 (5), p.1392-1406 [Periódico revisado por pares]Bingley: Emerald Publishing LimitedTexto completo disponível |
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14 |
Material Type: Artigo
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The Polarity of Online Reviews: Prevalence, Drivers and ImplicationsSchoenmueller, Verena ; Netzer, Oded ; Stahl, FlorianJournal of marketing research, 2020-10, Vol.57 (5), p.853-877 [Periódico revisado por pares]Los Angeles, CA: Sage Publications, IncTexto completo disponível |
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15 |
Material Type: Artigo
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What makes online reviews helpful? A diagnosticity-adoption framework to explain informational and normative influences in e-WOMFilieri, RaffaeleJournal of business research, 2015-06, Vol.68 (6), p.1261-1270 [Periódico revisado por pares]New York: Elsevier IncTexto completo disponível |
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16 |
Material Type: Artigo
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Engagement, telepresence and interactivity in online consumer experience: Reconciling scholastic and managerial perspectivesMollen, Anne ; Wilson, HughJournal of business research, 2010-09, Vol.63 (9), p.919-925 [Periódico revisado por pares]New York: Elsevier IncTexto completo disponível |
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17 |
Material Type: Livro
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The Art of SXO: Placing UX Design Methods into SEO Best PracticesKruger, ZuzannaBerkeley, CA: Apress L. P 2023Sem texto completo |
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18 |
Material Type: Artigo
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Keyword Selection Strategies in Search Engine Optimization: How Relevant is Relevance?Nagpal, Mayank ; Petersen, J. AndrewJournal of retailing, 2021-12, Vol.97 (4), p.746-763 [Periódico revisado por pares]Greenwich: Elsevier IncTexto completo disponível |
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19 |
Material Type: Artigo
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How Online Product Reviews Affect Retail Sales: A Meta-analysisFloyd, Kristopher ; Freling, Ryan ; Alhoqail, Saad ; Cho, Hyun Young ; Freling, TraciJournal of retailing, 2014-06, Vol.90 (2), p.217-232 [Periódico revisado por pares]Greenwich: Elsevier IncTexto completo disponível |
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20 |
Material Type: Artigo
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Smoking Revolution: A Content Analysis of Electronic Cigarette Retail WebsitesGRANA, Rachel A ; LING, Pamela MAmerican journal of preventive medicine, 2014-04, Vol.46 (4), p.395-403 [Periódico revisado por pares]New York, NY: ElsevierTexto completo disponível |