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Are we measuring the same attitude? Understanding media effects on attitude towards advertising
Are we measuring the same attitude? Understanding media effects on attitude towards advertising
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Are we measuring the same attitude? Understanding media effects on attitude towards advertising

Soo Jiuan Tan ; Chia, Lily

Marketing theory, 2007-12, Vol.7 (4), p.353-377 [Periódico revisado por pares]

London, England: Sage Publications

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2
Universal differences in advertising avoidance behavior: A cross-cultural study
Universal differences in advertising avoidance behavior: A cross-cultural study
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Universal differences in advertising avoidance behavior: A cross-cultural study

Rojas-Méndez, José I. ; Davies, Gary ; Madran, Canan

Journal of business research, 2009-10, Vol.62 (10), p.947-954 [Periódico revisado por pares]

New York: Elsevier Inc

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3
Attitude toward Advertising in General and Attitude toward a Specific Type of Advertising – A First Empirical Approach
Attitude toward Advertising in General and Attitude toward a Specific Type of Advertising – A First Empirical Approach
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Attitude toward Advertising in General and Attitude toward a Specific Type of Advertising – A First Empirical Approach

Dianoux, Christian ; Linhart, Zdenek ; Vnouckova, Lucie

Journal of competitiveness, 2014-03, Vol.6 (1), p.87-103 [Periódico revisado por pares]

Zlin: Tomas Bata University in Zlin, Faculty of Management and Economics

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4
IMPACT OF HUMOROUS NARRATIVE ONLINE ADVERTISING ON ATTITUDE TOWARD ADVERTISING: THE MODERATING ROLE OF ADs INVOLVEMENT
IMPACT OF HUMOROUS NARRATIVE ONLINE ADVERTISING ON ATTITUDE TOWARD ADVERTISING: THE MODERATING ROLE OF ADs INVOLVEMENT
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IMPACT OF HUMOROUS NARRATIVE ONLINE ADVERTISING ON ATTITUDE TOWARD ADVERTISING: THE MODERATING ROLE OF ADs INVOLVEMENT

Nindria UNTARINI ; Anik Lestari ANDJARWATI ; Yessy ARTANTI ; Widyastuti WIDYASTUTI ; Monika TIARAWATI

Business Excellence and Management, 2022-12, Vol.12 (4), p.76-93 [Periódico revisado por pares]

Bucharest University of Economic Studies

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5
The surprise effect of ambient ad on the path leading to purchase: Testing the role of attitude toward the brand
The surprise effect of ambient ad on the path leading to purchase: Testing the role of attitude toward the brand
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The surprise effect of ambient ad on the path leading to purchase: Testing the role of attitude toward the brand

Ozer, Serhat ; Oyman, Mine ; Ugurhan, Y. Zafer Can

Journal of marketing communications, 2020-08, Vol.26 (6), p.615-635 [Periódico revisado por pares]

London: Routledge

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6
To use or not to use ad blockers? The roles of knowledge of ad blockers and attitude toward online advertising
To use or not to use ad blockers? The roles of knowledge of ad blockers and attitude toward online advertising
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To use or not to use ad blockers? The roles of knowledge of ad blockers and attitude toward online advertising

Redondo, Ignacio ; Aznar, Gloria

Telematics and informatics, 2018-09, Vol.35 (6), p.1607-1616 [Periódico revisado por pares]

Oxford: Elsevier Ltd

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7
Does SMS advertising still have relevance to increase consumer purchase intention? A hybrid PLS-SEM-neural network modelling approach
Does SMS advertising still have relevance to increase consumer purchase intention? A hybrid PLS-SEM-neural network modelling approach
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Does SMS advertising still have relevance to increase consumer purchase intention? A hybrid PLS-SEM-neural network modelling approach

Sharma, Anshuman ; Dwivedi, Yogesh K. ; Arya, Vikas ; Siddiqui, Muhammad Qutubuddin

Computers in human behavior, 2021-11, Vol.124, p.106919, Article 106919 [Periódico revisado por pares]

Elmsford: Elsevier Ltd

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8
Hope You’re Not Totally Commercial! Toward a Better Understanding of Advertising Recognition's Impact on Influencer Marketing Effectiveness
Hope You’re Not Totally Commercial! Toward a Better Understanding of Advertising Recognition's Impact on Influencer Marketing Effectiveness
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Hope You’re Not Totally Commercial! Toward a Better Understanding of Advertising Recognition's Impact on Influencer Marketing Effectiveness

Sundermann, Gerrit ; Munnukka, Juha

Journal of interactive marketing, 2022-05, Vol.57 (2), p.237-254 [Periódico revisado por pares]

Los Angeles, CA: SAGE Publications

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9
An investigation of brand placement effects on brand attitudes and purchase intentions: Brand placements versus TV commercials
An investigation of brand placement effects on brand attitudes and purchase intentions: Brand placements versus TV commercials
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An investigation of brand placement effects on brand attitudes and purchase intentions: Brand placements versus TV commercials

Davtyan, Davit ; Cunningham, Isabella

Journal of business research, 2017-01, Vol.70, p.160-167 [Periódico revisado por pares]

New York: Elsevier Inc

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10
Time orientation in online advertising avoidance in Vietnam: An empirical study of geographic subcultures
Time orientation in online advertising avoidance in Vietnam: An empirical study of geographic subcultures
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Time orientation in online advertising avoidance in Vietnam: An empirical study of geographic subcultures

Kasetsart journal of social sciences, 2024-01, Vol.45 (1) [Periódico revisado por pares]

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