Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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1 |
Material Type: Verbete
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services marketing strategyBitner, Mary ; Gremler, Dwayne ; Zeithaml, Valarie Sheth, Jagdish ; Malhotra, NareshWiley International Encyclopedia of Marketing, 2011, Vol.1, p.208-218Chichester, UK: John Wiley & Sons, LtdTexto completo disponível |
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2 |
Material Type: Verbete
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global marketing strategy: perspectives and approachesDouglas, Susan ; Craig, C Sheth, Jagdish ; Malhotra, NareshWiley International Encyclopedia of Marketing, 2011, Vol.6, p.73-82Chichester, UK: John Wiley & Sons, LtdTexto completo disponível |