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Does brand trust matter to brand equity?
Does brand trust matter to brand equity?
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Does brand trust matter to brand equity?

DelgadoBallester, Elena ; Luis MunueraAlemn, Jos

The journal of product & brand management, 2005-05, Vol.14 (3), p.187-196 [Periódico revisado por pares]

Santa Barbara: Emerald Group Publishing Limited

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2
Effects of Collaborative Communication on NPD Collaboration Results: Two Routes of Influence
Effects of Collaborative Communication on NPD Collaboration Results: Two Routes of Influence
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Effects of Collaborative Communication on NPD Collaboration Results: Two Routes of Influence

Pemartín, María ; Rodríguez‐Escudero, Ana I. ; Munuera‐Alemán, José Luís

The Journal of product innovation management, 2018-03, Vol.35 (2), p.184-208 [Periódico revisado por pares]

Hoboken: Blackwell Publishing Ltd

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3
Speed to Market for Innovative Products: Blessing or Curse?
Speed to Market for Innovative Products: Blessing or Curse?
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Speed to Market for Innovative Products: Blessing or Curse?

Stanko, Michael A. ; Molina-Castillo, Francisco-Jose ; Munuera-Aleman, Jose-Luis

The Journal of product innovation management, 2012-09, Vol.29 (5), p.751-765 [Periódico revisado por pares]

Hoboken: Blackwell Publishing Ltd

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4
Product Quality as a Formative Index: Evaluating an Alternative Measurement Approach
Product Quality as a Formative Index: Evaluating an Alternative Measurement Approach
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Product Quality as a Formative Index: Evaluating an Alternative Measurement Approach

Molina-Castillo, Francisco-Jose ; Calantone, Roger J. ; Stanko, Michael A. ; Munuera-Aleman, Jose-Luis

The Journal of product innovation management, 2013-03, Vol.30 (2), p.380-398 [Periódico revisado por pares]

Hoboken: Blackwell Publishing Ltd

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5
Product competence exploitation and exploration strategies: The impact on new product performance through quality and innovativeness
Product competence exploitation and exploration strategies: The impact on new product performance through quality and innovativeness
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Product competence exploitation and exploration strategies: The impact on new product performance through quality and innovativeness

Molina-Castillo, Francisco-Jose ; Jimenez-Jimenez, Daniel ; Munuera-Aleman, Jose-Luis

Industrial marketing management, 2011-10, Vol.40 (7), p.1172-1182 [Periódico revisado por pares]

New York: Elsevier Inc

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6
The Differential Effect of Development Speed and Launching Speed on New Product Performance: An Analysis in SMEs
The Differential Effect of Development Speed and Launching Speed on New Product Performance: An Analysis in SMEs
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The Differential Effect of Development Speed and Launching Speed on New Product Performance: An Analysis in SMEs

Moreno-moya, Maria ; Munuera-aleman, Jose-luis

Journal of small business management, 2016-04, Vol.54 (2), p.750-770 [Periódico revisado por pares]

Milwaukee: Blackwell Publishing Inc

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7
Innovation in business model as a response to the sharing economy
Innovation in business model as a response to the sharing economy
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Innovation in business model as a response to the sharing economy

Espinosa Sáez, Daniel ; Delgado-Ballester, Elena ; Munuera-Alemán, José Luis

European journal of management and business economics, 2023-12, Vol.32 (5), p.602-619 [Periódico revisado por pares]

Madrid: Emerald Group Publishing Limited

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8
The role of relationship promoter in new product development collaboration
The role of relationship promoter in new product development collaboration
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The role of relationship promoter in new product development collaboration

Pemartín, Maria ; Sánchez-Marín, Gregorio ; Munuera-Alemán, José Luis

Industry and innovation, 2019-01, Vol.26 (1), p.57-77 [Periódico revisado por pares]

Sydney: Taylor & Francis Ltd

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9
Do switching costs really provide a first-mover advantage?
Do switching costs really provide a first-mover advantage?
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Do switching costs really provide a first-mover advantage?

Molina-Castillo, Francisco-Jose ; Rodriguez-Escudero, Ana-Isabel ; Munuera-Aleman, Jose-Luis Camra‐Fierro, Jesus

Marketing intelligence & planning, 2012-03, Vol.30 (2), p.165-187

Bradford: Emerald Group Publishing Limited

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10
A Study of Cognitive Results in Marketing and Finance Students
A Study of Cognitive Results in Marketing and Finance Students
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A Study of Cognitive Results in Marketing and Finance Students

Ortiz-Rendón, Paola Andrea ; Montoya-Restrepo, Luz Alexandra ; Munuera-Alemán, Jose-Luis

Simulation & gaming, 2020-10, Vol.51 (5), p.666-684 [Periódico revisado por pares]

Los Angeles, CA: SAGE Publications

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