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Refinado por: tipo de recurso: Reports remover assunto: Storytelling remover data de publicação: 2005Até2007 remover
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1
Storytelling and Terrorism: Towards a Comprehensive Counter-Narrative Strategy
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Report
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Storytelling and Terrorism: Towards a Comprehensive Counter-Narrative Strategy

Casebeer, William D ; Russell, James A

2005

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2
Motivating Programming: Using Storytelling to Make Computer Programming Attractive to Middle School Girls
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Report
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Motivating Programming: Using Storytelling to Make Computer Programming Attractive to Middle School Girls

Kelleher, Caitlin

2006

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3
The art of storytelling how loyalty marketers can build emotional connections to their brands
Material Type:
Report
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The art of storytelling how loyalty marketers can build emotional connections to their brands

Leventhal, Richard C. ; Papadatos, Caroline

Journal of Consumer Marketing, 2006, Vol.23 (7), p.382-384

Emerald Group Publishing Limited

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4
Managing change at Sears a sideways look at a tale of corporate transformation
Material Type:
Report
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Managing change at Sears a sideways look at a tale of corporate transformation

Collins, David ; Rainwater, Kelley

Journal of Organizational Change Management, 2005, Vol.18 (1), p.16-30

Emerald Group Publishing Limited

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5
When Hershey met Betty love, lust and cobranding
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Report
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When Hershey met Betty love, lust and cobranding

Askegaard, Sren ; Bengtsson, Anders

Journal of Product & Brand Management, 2005, Vol.14 (5), p.322-329

Emerald Group Publishing Limited

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6
Story selling how LEGO told a story and sold a toy
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Report
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Story selling how LEGO told a story and sold a toy

Fonnesbaek, Jeppe ; Melbye Andersen, Morten

Young Consumers, 2005, Vol.6 (3), p.31-39

Emerald Group Publishing Limited

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7
Sensemaking a public library's internet policy crisis
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Report
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Sensemaking a public library's internet policy crisis

Library Management, 2005, Vol.26 (6/7), p.351-360

Emerald Group Publishing Limited

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8
Towards a pedagogy of inspirational parables
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Report
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Towards a pedagogy of inspirational parables

Pio, Edwina ; Haigh, Neil

Education + Training, 2007, Vol.49 (2), p.77-90

Emerald Group Publishing Limited

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9
Systemic inquiry exploring organisations
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Report
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Systemic inquiry exploring organisations

Kybernetes, 2005, Vol.34 (3/4), p.439-447

Emerald Group Publishing Limited

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10
Fostering knowledge management in small and medium-sized enterprises
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Report
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Fostering knowledge management in small and medium-sized enterprises

Mittelstädt, Ewald ; Rautenstrauch, Thomas ; Wiepcke, Claudia

USASBE 2007 2007

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