Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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Material Type: Artigo
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A emergencia de ambientes organizacionais virtuais e a producao de subjetividades/La emergencia de ambientes organizacionales virtuales y la produccion de subjetividadesFernandes de Mesquita, Rafael ; Ney Matos, Fatima Regina ; Dantas de Figueiredo, MarinaPensamiento & gestión, 2016-01 (40), p.58 [Periódico revisado por pares]Fundacion Universidad del NorteTexto completo disponível |
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Material Type: Artigo
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“YOU POST, I TRAVEL.” Bloggers' credibility, digital engagement, and travelers' behavioral intention: The mediating role of hedonic and utilitarian motivationsMainolfi, Giada ; Lo Presti, Letizia ; Marino, Vittoria ; Filieri, RaffaelePsychology & marketing, 2022-05, Vol.39 (5), p.1022-1034 [Periódico revisado por pares]Hoboken: Wiley Periodicals IncTexto completo disponível |
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3 |
Material Type: Artigo
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Engaging fans on microblog: the synthetic influence of parasocial interaction and source characteristics on celebrity endorsementGong, Wanqi ; Li, XigenPsychology & marketing, 2017-07, Vol.34 (7), p.720-732 [Periódico revisado por pares]Hoboken: Wiley Periodicals IncTexto completo disponível |
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4 |
Material Type: Artigo
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Social Media and Firm Equity ValueLuo, Xueming ; Zhang, Jie ; Duan, WenjingInformation systems research, 2013-03, Vol.24 (1), p.146-163 [Periódico revisado por pares]Linthicum: INFORMSTexto completo disponível |
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5 |
Material Type: Artigo
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A Structural Model of Employee Behavioral Dynamics in Enterprise Social MediaHuang, Yan ; Singh, Param Vir ; Ghose, AnindyaManagement science, 2015-12, Vol.61 (12), p.2825-2844 [Periódico revisado por pares]Linthicum: INFORMSTexto completo disponível |
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Material Type: Artigo
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Driving Brand Engagement Through Online Social Influencers: An Empirical Investigation of Sponsored Blogging CampaignsHughes, Christian ; Swaminathan, Vanitha ; Brooks, GillianJournal of marketing, 2019-09, Vol.83 (5), p.78-96 [Periódico revisado por pares]Los Angeles, CA: Sage Publications, IncTexto completo disponível |
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7 |
Material Type: Artigo
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Under the influence of a blogger: The role of information‐seeking goals and issue involvementBalabanis, George ; Chatzopoulou, ElenaPsychology & marketing, 2019-04, Vol.36 (4), p.342-353 [Periódico revisado por pares]Hoboken: Wiley Periodicals IncTexto completo disponível |
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8 |
Material Type: Artigo
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How to Attract and Retain Readers in Enterprise Blogging?Singh, Param Vir ; Sahoo, Nachiketa ; Mukhopadhyay, TridasInformation systems research, 2014-03, Vol.25 (1), p.35-52 [Periódico revisado por pares]Linthicum: INFORMSTexto completo disponível |
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9 |
Material Type: Artigo
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Using User- and Marketer-Generated Content for Box Office Revenue Prediction: Differences Between Microblogging and Third-Party PlatformsSong, Tingting ; Huang, Jinghua ; Tan, Yong ; Yu, YifanInformation systems research, 2019-03, Vol.30 (1), p.191-203 [Periódico revisado por pares]Linthicum: INFORMSTexto completo disponível |
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10 |
Material Type: Artigo
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Business Intelligence in Blogs: Understanding Consumer Interactions and CommunitiesChau, Michael ; Xu, JenniferMIS quarterly, 2012-12, Vol.36 (4), p.1189-1216 [Periódico revisado por pares]Minneapolis: Management Information Systems Research Center, University of MinnesotaTexto completo disponível |