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Impact Evaluation of Sustainable Consumption Policy Instruments
Impact Evaluation of Sustainable Consumption Policy Instruments
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Impact Evaluation of Sustainable Consumption Policy Instruments

Wolff, Franziska ; Schönherr, Norma

Journal of consumer policy, 2011-03, Vol.34 (1), p.43-66 [Periódico revisado por pares]

Boston: Boston : Springer US

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2
Corporate communication on social media: a case study before and during pandemic COVID-19
Corporate communication on social media: a case study before and during pandemic COVID-19
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Corporate communication on social media: a case study before and during pandemic COVID-19

Mušanović, Jelena ; Dorčić, Jelena ; Gregorić, Maja

Corporate communications, 2023-05, Vol.28 (4), p.582-598 [Periódico revisado por pares]

Bradford: Emerald Publishing Limited

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3
Are Consumers Strategic? Structural Estimation from the Air-Travel Industry
Are Consumers Strategic? Structural Estimation from the Air-Travel Industry
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Are Consumers Strategic? Structural Estimation from the Air-Travel Industry

Li, Jun ; Granados, Nelson ; Netessine, Serguei

Management science, 2014-09, Vol.60 (9), p.2114-2137 [Periódico revisado por pares]

Linthicum: INFORMS

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4
The impact of corporate social responsibility on customer attitudes and retention—the moderating role of brand success indicators
The impact of corporate social responsibility on customer attitudes and retention—the moderating role of brand success indicators
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The impact of corporate social responsibility on customer attitudes and retention—the moderating role of brand success indicators

van Doorn, Jenny ; Onrust, Marjolijn ; Verhoef, Peter C. ; Bügel, Marnix S.

Marketing letters, 2017-12, Vol.28 (4), p.607-619 [Periódico revisado por pares]

New York: Springer

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5
Cause-related marketing: Led corporate social responsibility in international business-to-business markets: the contingent roles of host-country sustainable development
Cause-related marketing: Led corporate social responsibility in international business-to-business markets: the contingent roles of host-country sustainable development
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Cause-related marketing: Led corporate social responsibility in international business-to-business markets: the contingent roles of host-country sustainable development

Liu, Gordon ; Wu, Meng-Shan Sharon ; Ko, Wai Wai ; Chen, Cheng-Hao Steve ; Chen, Yantai

International marketing review, 2020-08, Vol.37 (4), p.713-734 [Periódico revisado por pares]

London: Emerald Group Publishing Limited

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6
Uniqueness neglect on consumer resistance to AI
Uniqueness neglect on consumer resistance to AI
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Uniqueness neglect on consumer resistance to AI

Mou, Yupeng ; Xu, Tianjie ; Hu, Yanghong

Marketing intelligence & planning, 2023-08, Vol.41 (6), p.669-689

Bradford: Emerald Publishing Limited

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7
How CSR Leads to Corporate Brand Equity: Mediating Mechanisms of Corporate Brand Credibility and Reputation
How CSR Leads to Corporate Brand Equity: Mediating Mechanisms of Corporate Brand Credibility and Reputation
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How CSR Leads to Corporate Brand Equity: Mediating Mechanisms of Corporate Brand Credibility and Reputation

Hur, Won-Moo ; Kim, Hanna ; Woo, Jeong

Journal of business ethics, 2014-11, Vol.125 (1), p.75-86 [Periódico revisado por pares]

Dordrecht: Springer

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8
Hypermarket private-label products, brand strategies and spokesperson persuasion
Hypermarket private-label products, brand strategies and spokesperson persuasion
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Hypermarket private-label products, brand strategies and spokesperson persuasion

Chou, Hsuan-Yi ; Wang, Tuan-Yu

European journal of marketing, 2017-01, Vol.51 (4), p.795-820 [Periódico revisado por pares]

Bradford: Emerald Publishing Limited

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9
Negative Publicity Effect of the Business Founder's Unethical Behavior on Corporate Image: Evidence from China
Negative Publicity Effect of the Business Founder's Unethical Behavior on Corporate Image: Evidence from China
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Negative Publicity Effect of the Business Founder's Unethical Behavior on Corporate Image: Evidence from China

Zhu, Dong-Hong ; Chang, Ya-Ping

Journal of business ethics, 2013-09, Vol.117 (1), p.111-121 [Periódico revisado por pares]

Dordrecht: Springer

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10
Prepayment and future cross-buying: an exploratory analysis
Prepayment and future cross-buying: an exploratory analysis
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Prepayment and future cross-buying: an exploratory analysis

Kim, Shinhye ; Vinhas, Alberto Sa ; Umesh, U.N.

Marketing letters, 2022-09, Vol.33 (3), p.415-439 [Periódico revisado por pares]

New York: Springer US

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