Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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1 |
Material Type: Artigo
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New Product Marketing: The Cutting Edge of Corporate PolicyHarper, Paul C.Journal of marketing, 1976-04, Vol.40 (2), p.76-79 [Periódico revisado por pares]New York: American Marketing AssociationTexto completo disponível |
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2 |
Material Type: magazinearticle
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CenterPoint names Harper Senior VP, Group PresidentPipeline & Gas Journal, 2009-02, Vol.236 (2), p.6-6Dallas: Gulf Publishing CoTexto completo disponível |
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3 |
Material Type: Artigo
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An Attitudinal Framework for Advertising StrategyBoyd, Harper W. ; Ray, Michael L. ; Strong, Edward C.Journal of marketing, 1972-04, Vol.36 (2), p.27-33 [Periódico revisado por pares]New York: American Marketing AssociationTexto completo disponível |
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4 |
Material Type: Artigo
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Trust-Owned Life Insurance Poses Hidden RisksARNOLD, WILLIAM M., Jr ; HARPER, JEFFREY CThe American banker, 1998-02, Vol.163 (22), p.17SourceMedia, IncTexto completo disponível |
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5 |
Material Type: Artigo
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Canada’s feminist foreign aid agendaThe LancetThe Lancet (British edition), 2017-07, Vol.390 (10091), p.204-204 [Periódico revisado por pares]England: Elsevier LtdTexto completo disponível |
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6 |
Material Type: Artigo
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Contradictory Trends to Face Marketers: HarperMarketing news, 1978-06, Vol.11 (26), p.9Chicago: American Marketing AssociationTexto completo disponível |
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7 |
Material Type: Artigo
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"America, Let's Get Real" about Stigmatization – An Analysis of the Opening Sequence of The Biggest LoserMayer, Abby ; Mayer, J. MarkJournal of managerial issues, 2019-09, Vol.31 (3), p.246-259 [Periódico revisado por pares]Pittsburg: Pittsburg State UniversityTexto completo disponível |
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8 |
Material Type: Artigo
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The influence of redemption time frame on responses to incentivesRoehm, Michelle L. ; Roehm, Harper A.Journal of the Academy of Marketing Science, 2011-06, Vol.39 (3), p.363-375 [Periódico revisado por pares]Boston: Springer USTexto completo disponível |
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9 |
Material Type: Artigo
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Revisiting the Effect of Positive Mood on Variety SeekingRoehm Jr, Harper A. ; Roehm, Michelle L. Dawn Iacobucci served as editor and Barbara Kahn served as associate editor for this article.The Journal of consumer research, 2005-09, Vol.32 (2), p.330-336 [Periódico revisado por pares]Oxford: The University of Chicago PressTexto completo disponível |
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10 |
Material Type: Artigo
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Vogue in Britain: Authenticity and the creation of competitive advantage in the UK magazine industryCox, Howard ; Mowatt, SimonBusiness history, 2012-02, Vol.54 (1), p.67-87 [Periódico revisado por pares]Liverpool: RoutledgeTexto completo disponível |