Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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Material Type: Artigo
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How to design personalization in a context of customer retention: Who personalizes what and to what extent?Kwon, Kwiseok ; Kim, CookhwanElectronic commerce research and applications, 2012-03, Vol.11 (2), p.101-116 [Periódico revisado por pares]Amsterdam: Elsevier B.VTexto completo disponível |
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2 |
Material Type: Artigo
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An empirical test to measure the effectiveness of online advertising in online marketplaces using a hierarchical Bayes modelKim, Cookhwan ; Park, Sungsik ; Kwon, Kwiseok ; Chang, WoojinExpert systems with applications, 2012, Vol.39 (1), p.117-128 [Periódico revisado por pares]Elsevier LtdTexto completo disponível |
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3 |
Material Type: Artigo
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Random effects model for estimating effectiveness of advertising in online marketplacesKim, Cookhwan ; Park, Sungsik ; Chang, Yongseok ; Chang, WoojinExpert systems with applications, 2011-08, Vol.38 (8), p.9867-9878 [Periódico revisado por pares]Elsevier LtdTexto completo disponível |
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4 |
Material Type: Artigo
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How to measure the effectiveness of online advertising in online marketplacesKim, Cookhwan ; Kwon, Kwiseok ; Chang, WoojinExpert systems with applications, 2011-04, Vol.38 (4), p.4234-4243 [Periódico revisado por pares]Elsevier LtdTexto completo disponível |