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Material Type: Artigo
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Branding the university: building up meaning through ideological oppositionsCordelier, Benoit ; Vasquez, Consuelo ; Viviane, SergiJournal of marketing for higher education, 2021, Vol.31 (1), p.136-154 [Periódico revisado por pares]New York: RoutledgeTexto completo disponível |
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Material Type: Artigo
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Prospective students' perceptions of university brands: An empirical studyBennett, Roger ; Ali-Choudhury, RehnumaJournal of marketing for higher education, 2009-01, Vol.19 (1), p.85-107 [Periódico revisado por pares]Taylor & Francis GroupTexto completo disponível |