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Refinado por: assunto: Marketing remover Nome da Publicação: Journal Of Marketing remover
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Moral Identity and Judgments of Charitable Behaviors
Moral Identity and Judgments of Charitable Behaviors
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Moral Identity and Judgments of Charitable Behaviors

Reed, Americus ; Aquino, Karl ; Levy, Eric

Journal of marketing, 2007-01, Vol.71 (1), p.178-193 [Periódico revisado por pares]

Chicago: American Marketing Association

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2
Consumer-Company Identification: A Framework for Understanding Consumers' Relationships with Companies
Consumer-Company Identification: A Framework for Understanding Consumers' Relationships with Companies
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Consumer-Company Identification: A Framework for Understanding Consumers' Relationships with Companies

Bhattacharya, C. B. ; Sen, Sankar

Journal of marketing, 2003-04, Vol.67 (2), p.76-88 [Periódico revisado por pares]

Chicago: American Marketing Association

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3
Mapping the Play of Organizational Identity in Foreign Market Adaptation
Mapping the Play of Organizational Identity in Foreign Market Adaptation
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Mapping the Play of Organizational Identity in Foreign Market Adaptation

Cayla, Julien ; Peñaloza, Lisa

Journal of marketing, 2012-11, Vol.76 (6), p.38-54 [Periódico revisado por pares]

Chicago: American Marketing Association

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4
Cross-Unit Competition for a Market Charter: The Enduring Influence of Structure
Cross-Unit Competition for a Market Charter: The Enduring Influence of Structure
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Cross-Unit Competition for a Market Charter: The Enduring Influence of Structure

Houston, Mark B. ; Walker, Beth A. ; Hutt, Michael D. ; Reingen, Peter H.

Journal of marketing, 2001-04, Vol.65 (2), p.19-34 [Periódico revisado por pares]

Chicago: American Marketing Association

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