Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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1 |
Material Type: Artigo
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Organizational Identification as a Determinant of Customer Orientation in Service OrganizationsWieseke, Jan ; Ullrich, Johannes ; Christ, Oliver ; Van Dick, RolfMarketing letters, 2007-12, Vol.18 (4), p.265-278 [Periódico revisado por pares]New York: SpringerTexto completo disponível |
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2 |
Material Type: Artigo
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Company Identity and Marketing: An Integrative FrameworkMukherjee, Avinandan ; He, HongweiJournal of marketing theory and practice, 2008-04, Vol.16 (2), p.111-125 [Periódico revisado por pares]Abingdon: RoutledgeTexto completo disponível |
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3 |
Material Type: Artigo
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Employee Identification with the Corporate IdentityStuart, HelenInternational studies of management & organization, 2002-10, Vol.32 (3), p.28-44 [Periódico revisado por pares]Abingdon: M. E. SharpeTexto completo disponível |
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4 |
Material Type: Artigo
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The Role of the Corporate Art Collection in Corporate Identity Management: The Case of Deutsche BankKottasz, Rita ; Bennett, Roger ; Savani, Sharmila ; Mousley, Wendy ; Ali-Choudhury, RehnumaInternational journal of arts management, 2007-10, Vol.10 (1), p.19-31Montréal: École des Hautes Études CommercialesTexto completo disponível |
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5 |
Material Type: Artigo
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A Resource-Based View of the British Monarchy as a Corporate BrandBalmer, John M.T.International studies of management & organization, 2007-12, Vol.37 (4), p.20-44 [Periódico revisado por pares]Abingdon: RoutledgeTexto completo disponível |
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6 |
Material Type: Artigo
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The Technologies of Corporate IdentityMotion, Judy ; Leitch, ShirleyInternational studies of management & organization, 2002-10, Vol.32 (3), p.45-64 [Periódico revisado por pares]Abingdon: RoutledgeTexto completo disponível |
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7 |
Material Type: Artigo
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Of Identities Lost and FoundBalmer, John M. T.International studies of management & organization, 2002-10, Vol.32 (3), p.10-27 [Periódico revisado por pares]Abingdon: RoutledgeTexto completo disponível |